INITIATIVE AGAINST CORONA
Title | INITIATIVE AGAINST CORONA |
Brand | NOVENTI HEALTH SE |
Product/Service | NOVENTI HEALTH SE |
Category |
A02. Healthcare |
Entrant
|
AVANTGARDE GESELLSCHAFT FÜR KOMMUNIKATION Munich, GERMANY
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Idea Creation
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AVANTGARDE GESELLSCHAFT FÜR KOMMUNIKATION Munich, GERMANY
|
PR
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AVANTGARDE GESELLSCHAFT FÜR KOMMUNIKATION Munich, GERMANY
|
Production
|
AVANTGARDE GESELLSCHAFT FÜR KOMMUNIKATION Munich, GERMANY
|
Credits
Tim Strathus |
Avantgarde Gesellschaft für Kommunikation mbH |
Chief Creative Officer |
Martin Jüstel |
Avantgarde Gesellschaft für Kommunikation |
Creative Director |
Adrian Jaeschke |
Avantgarde Gesellschaft für Kommunikation mbH |
Creative Director |
Silvio Dr. Kusche |
NOVENTI Health SE |
CMO |
Alexandra Freiberger |
Avantgarde Gesellschaft für Kommunikation mbH |
Senior Project Manager |
Cultural / Context information for the jury
During the outbreak of the corona virus in Germany, the healthcare provider NOVENTI immediately took the pandemic very seriously and acted by founding the „Initiative against Corona“. Together with Germany’s biggest newspaper (BILD), social media platform (Facebook) and digital OOH provider (Wall) it launched a campaign about the most important behaviour rules to contain the virus effectively.
NOVENTI’s advice included the warning to not pass the virus on to old people and people with health problems, to stay at home, to wear a mask in public and ... most important to wash your hands constantly.
For this special measure we placed a piece of soap onto our print ad, so everybody who read it would have the chance to wash their hands on the go.
Translation. Provide a full English translation of any text.
Print Ad Copy:
This ad can save lives.
Washing your hands is the best prevention against viruses. Simply wash your hands thoroughly with water and soap for 20-30 seconds. Soap and disinfectants are available at your pharmacy around the corner.
The best prescription against viruses: cleaning your hands!
Your local pharmacy will give you guidance.
Further information can be found at initiative-against-corona.de