Title | 4.0 STATE |
Brand | EUTEKNE |
Product/Service | FISCO & FUTURO FORUM |
Category |
A06. Consumer Services / Business to Business |
Entrant
|
TEMBO Torino, ITALY
|
Idea Creation
|
TEMBO Torino, ITALY
|
Production
|
TEMBO Torino, ITALY
|
Post Production
|
TEMBO Torino, ITALY
|
Credits
Michele Cornetto |
TEMBO SRL |
Founder & CEO |
Ottavio Tarallo |
TEMBO SRL |
Art Director |
Alessandro Scali |
TEMBO SRL |
Copywriter |
Marco Pignatelli |
Freelance |
Freelance |
Francesco Romano |
TEMBO SRL |
Digital Marketing Specialist |
Elisa Porporato |
TEMBO SRL |
Client Director |
Marzia Schioppetti |
TEMBO SRL |
Account Executive |
Gabriele Caravolo |
TEMBO SRL |
Account |
Cultural / Context information for the jury
We were asked to work on the new key visual for the 2nd edition of “Fisco & Futuro” Forum, an annual meeting of finance experts. The topic of the 2019 edition was the increase of robots workforce and artificial intelligence, related to the necessity of a new tax system. Focusing on it, we developed a visual connection between this topic and a famous Italian picture, The Fourth Estate, by Pellizza da Volpedo (1901), considered a symbol of the 20th Century, in order to create something meaningful, both creative and profound. The term “Fourth Estate” here refers to the exploited working class, raised after the acceleration of social and industrial transformations in Italy and throughout Europe. The painting depicts a workers' strike, marching peacefully, and yet determined, towards a more equitable society and a brighter future where they will no longer be exploited… just as a contemporary/future robots working class.
Translation. Provide a full English translation of any text.
4.0 STATE
Robot Tax, Artificial Intelligence and companies digitization: the end of work without the end of the State.