Julien Galand |
Carlsberg Importers |
Marketing Director |
Karen Corrigan |
Happiness / An FCB alliance |
Executive Creative Management |
Geoffrey Hantson |
Happiness / An FCB alliance |
Chief Creative Officer |
Alan Cerutti |
Happiness / An FCB alliance |
Creative Management |
Marc Richard Vander Heyden |
Happiness / An FCB alliance |
Creative Director |
Gregory Titeca |
Happiness / An FCB alliance |
Creative Director |
Coppelia de Crane D'Heysselaer |
Happiness / An FCB alliance |
Strategic Director |
Thomas Cappelle |
Happiness / An FCB alliance |
Concept Provider |
Matthias Lemielle |
Happiness / An FCB alliance |
Concept Provider |
Pascal Kemajou |
Happiness / An FCB alliance |
Group Account Director |
Camille Martin-Schmets |
Happiness / An FCB alliance |
Account Manager |
Khan Phan |
Happiness / An FCB alliance |
Account Manager |
Son Nguyen |
Happiness / An FCB alliance |
Account Manager |
Dries Lauwers |
Happiness / An FCB alliance |
Head of Design |
Kenny Vermeulen |
Happiness / An FCB alliance |
Creative Content Director |
Wesley Roeland |
Happiness / An FCB alliance |
Strategic Planner |
Early March Belgium went in total lockdown and all inhabitants were obliged to stay home. So, just like many other brands Carlsberg wanted to take up responsibility and communicate #Stayathome. But Carlsberg decided that in such a period of darkness a little lightheartedness would very welcome. Which is why we showed typical packshots - glass and bottle - but with a twist. Since the glass was always a 'typical home' glass. When we drink our favourite beer at home, we don't use these 'professional' branded glasses from the pub.