Title | PERSONAL SPACE |
Brand | NISSAN |
Product/Service | NISSAN AUTOMATIC DISTANCE CONTROL |
Category |
D04. Social Behaviour |
Entrant
|
TBWA\HELSINKI, FINLAND
|
Idea Creation
|
TBWA\HELSINKI, FINLAND
|
Media Placement
|
OMD FINLAND Helsinki, FINLAND
|
PR
|
TBWA\HELSINKI, FINLAND
|
Production
|
TBWA\HELSINKI, FINLAND
|
Post Production
|
FLC Helsinki, FINLAND
|
Credits
Jyrki Poutanen |
TBWA\Helsinki |
Chief Creative Officer |
Erno Reinikainen |
TBWA\Helsinki |
Creative Director |
Mikko Pietilä |
TBWA\Helsinki |
Executive Creative Director |
Antti Nykänen |
TBWA\Helsinki |
Senior Account Manager |
Sanna Berndtson |
TBWA\Helsinki |
Account Director |
Tuomas Perälä |
TBWA\Helsinki |
Senior Copywriter |
Jukka Aaltonen |
TBWA\Helsinki |
Junior Art Director |
Pekko Pistokoski |
TBWA\Helsinki |
Copywriter |
Maria Kuutsa |
TBWA\Helsinki |
Social Content Strategist |
Juhana Hokkanen |
TBWA\Helsinki |
Innovation Director |
Marina Nosko |
TBWA\Helsinki |
Junior Production Art Director |
Jesse Korhonen |
TBWA\Helsinki |
Planner |
Melissa Kuitunen |
TBWA\Helsinki |
Content Producer |
Hanna Heikkilä |
TBWA\Screen |
Producer |
Fanny Haga |
TBWA\Screen |
Photographer |
Ville Hackzell |
TBWA\Screen |
Photographer's assistant |
Petra Rauhala |
OMD Finland |
Account Manager |
Karo Karhunen |
OMD Finland |
Senior Specialist |
Tommi Tappola |
OMD Finland |
Social Media Specialist |
Kasimir Häiväoja |
FLC HELSINKI |
Senior post-producer |
Translation. Provide a full English translation of any text.
Automatic Distance Control. Approved by Finns.
Please tell us about the social behaviour that inspired the work
Personal space is no laughing matter in Finland. In Aarhus University’s research of personal space, they discovered that Finns kept a significantly larger distance to strangers than other nationalities.
When Finns wait for their buses, the crowd typically disperses as much as humanly possible. This weird social behavior model is well documented in memes and pictures circulating online. Shot by amused passers-by, they feature a typical morning or evening commute scene, with Finns standing at regular intervals avoiding all interaction.
These Internet memes inspired us to use the bus stop scenes to highlight the Automatic Distance Control that regulates safety distance on the road.