Case Film

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Title	THE CLIENT SAID NO
Brand	DAHOUSE AUDIO
Product/Service	THE CLIENT SAID NO
Category	A06. Consumer Services / Business to Business
Entrant	INNOCEAN WORLDWIDE EUROPE Berlin, GERMANY
Idea Creation	INNOCEAN WORLDWIDE EUROPE Berlin, GERMANY
Media Placement	DAHOUSE AUDIO São Paulo, BRAZIL
PR	INNOCEAN WORLDWIDE EUROPE Berlin, GERMANY
PR 2	DAHOUSE AUDIO São Paulo, BRAZIL
Production	DAHOUSE AUDIO São Paulo, BRAZIL
Production 2	LE TOUR DU MONDE São Paulo, BRAZIL

Name	Company	Position
Gabriel Mattar	Innocean Worldwide Europe	European CCO
Ricardo Wolff	Innocean Worldwide Europe	ECD
Bianca Heusch	Innocean Worldwide Europe	Art Director
Andy King	Innocean Worldwide Europe	Copywriter
Jack Christensen	Innocean Worldwide Europe	Associate Creative Director
Felipe Cury	Innocean Worldwide Europe	Senior AD
Kevin Hipke	Innocean Worldwide Europe	Jr. Art Director
Minkyung Park	Innocean Worldwide Europe	Account Manager
Lucas Mayer	DaHouse Audio	Music Director
Cassiano Derenji	DaHouse Audio	Account Manager
Wonder Bettin	DaHouse Audio	Music Producer
Gustavo Bertoni	DaHouse Audio	Vocals
Niper Boaventura	DaHouse Audio	Mix Engineer
Felipe Claudino	Le Tour Du Monde	Images
Rodrigo Deltoro	DaHouse Audio	Mix Engineer
Silvinho Erné	DaHouse Audio	Music Producer
Iris Fuzaro	Le Tour Du Monde	Film Director
Bruno Jorge	Le Tour Du Monde	Editor
Carlos Suárez	Freelancer	Editor & Motion Designer
Victor LeGuy	DaHouse Audio	Drums
Zeno Mainardi	DaHouse Audio	Mix Engineer
Brenda Mayer	DaHouse Audio	Vocals
Kabé Pinheiro	DaHouse Audio	Drums
Artur Roman	DaHouse Audio	Vocals
Markus Thomas	DaHouse Audio	Composer

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Write a short summary of what happens in the radio or audio work.

We transformed a music production house (DaHouse) into a real band ("The Client Said No") making their music more appealing to clients and other brandss. To help fuel their success we gave the band an image, made them a website, built PR around them, designed album covers and flyers, organised gigs, sent them on a world tour, helped grow a fan base and successfully established them on social media as well as renowned music streaming platforms. The live shows brought original music played by a band with an authentic sound, to people in countries all over the world. And through the streaming platforms their music spread even further receiving more than 650,000 plays to date.

Translation. Provide a full English translation of any audio.

no translation needed.

Cultural / Context information for the jury

We turned DaHouse into a real band: "The Client Said No". A band whose entire setlist is made up of rejected songs. We targeted the people that would buy their music: people in the creative industry. We gave the band an image, a website, PR, album covers, organised gigs, grew a fan base and established them on social media and music streaming platforms. They became the only band where the more they played, the less tracks they had - once new clients became interested in their once rejected songs. They grew in popularity over 18 months, becoming a moving advertisement for DaHouse. We targeted the industry in their native Brazilian ad community, and as demand grew the band played beyong borders, such as: Buenos Aires, Cannes, Milan, Venice, Vienna, Munich and Berlin and Industry shows such as Cannes Lions, El Ojo, CCSP, Pixel Show.