Title	WORLD'S SMARTEST RADIO SPOT
Brand	MERCEDES-BENZ TURKEY
Product/Service	SMART
Category	B01. Use of Radio & Audio as a Medium
Entrant	PUBLICIS EMIL TURKEY Istanbul, TURKEY
Idea Creation	PUBLICIS EMIL TURKEY Istanbul, TURKEY
Production	PUBLICIS EMIL TURKEY Istanbul, TURKEY

Name	Company	Position
Bircim Oztaskin	Publicis Emil Turkey	General Menager
Ercan Akkaya	Publicis Emil Turkey	Creative Group Head
Emre Gulver	Publicis Emil Turkey	Sr. Copywriter
Mustafa Geyik	Publicis Emil Turkey	Jr. Art Director
Emre Insar	Publicis Emil Turkey	Jr. Copywriter
Duygu Sener	Publicis Emil Turkey	Account Director
Muge Yildirim	Publisi Emil Turkey	Account Manager
Berna Tasci	Publicis Emil Turkey	Project Manager

View Script

Write a short summary of what happens in the radio or audio work.

When it comes to radio ads, automobile sales campaigns dominate the broadcasting hours most of the time. Therefore, it’s not easy to get attention from the mass audience. So we decided to use the radio set in a smart way by making a tiny radio ad that fits everywhere. Just like smart… And we parked this 0.84-second long ad between other car ads.

Translation. Provide a full English translation of any audio.

smart fits everywhere!

Please outline the innovative elements of the work

We parked our radio spot that says "smart fits everywhere!" between other car ads during rush hours. And the good thing is they didn't even know about it. In this way, we used the entire radio cluster for our communication with a very low media budget thanks to our 0.84-second long radio spot. With The World’s Smartest Radio Spot, we brought a new approach to radio advertising and uniquely visualized our product promising tininess.