Title	NO NO NO NO AND NO...
Brand	SYSTEMBOLAGET
Product/Service	SWEDISH MONOPOLY OF ALCOHOL
Category	C01. Use of Music
Entrant	NORD DDB Stockholm, SWEDEN
Idea Creation	NORD DDB Stockholm, SWEDEN
Media Placement	NORD DDB Stockholm, SWEDEN
Media Placement 2	SYSTEMBOLAGET Stockholm, SWEDEN
PR	NORD DDB Stockholm, SWEDEN
PR 2	SYSTEMBOLAGET Stockholm, SWEDEN
Production	NORD DDB Stockholm, SWEDEN
Post Production	NORD DDB Stockholm, SWEDEN

Name	Company	Position
Andreas Dahlqvist	NORD DDB Stockholm	Chief Creative Officer
Kalle dos Santos	NORD DDB Stockholm	Art Director
Stefan Gustafsson	NORD DDB Stockholm	Copywriter
Jonas Björlin	NORD DDB Stockholm	Client Director
Johanna Wernqvist	NORD DDB Stockholm	Client Manager
Beatrice Geijer	NORD DDB Stockholm	Client Manager
Elias Betinakis	NORD DDB Stockholm	Planner
Elina Reinerstam	NORD DDB Stockholm	Planner
Jesper Andersson	NORD DDB Stockholm	Media Planner
Kristin Åkerlund	NORD DDB Stockholm	PR strategist
Siri Lindén	NORD DDB Stockholm	Community Manager
Patrick Emt	NORD DDB Stockholm	Graphic Designer
Emily Rider	NORD DDB Stockholm	Graphic Designer
Emilia Helgesson	NORD DDB Stockholm	Graphic Designer
Markus Berkvist	Musik Super Circus	Music

View Script

Write a short summary of what happens in the radio or audio work.

We play our version of 2 Unlimiteds "No limits" which only contains the word no.

Translation. Provide a full English translation of any audio.

No no no no no etc.

Tell the jury about the use of music

We chose No limits with 2 Unlimited because it was popular on the dance floor when today's teenage parents were young. It has a chorus that you remember and repeats the word no. But in our version the lyrics just contained the word "no" repeated through out the song.