Title	EXPLAINED PODCAST
Brand	EQUINOR
Product/Service	EXPLAINED PODCAST
Category	D07. Corporate Purpose & Social Responsibility
Entrant	TRY REKLAME Oslo, NORWAY
Idea Creation	TRY REKLAME Oslo, NORWAY
Idea Creation 2	EQUINOR Fornebu, NORWAY
Media Placement	IUM Oslo, NORWAY
Production	SCHIBSTED PARTNERSTUDIO Oslo, NORWAY

Name	Company	Position
Susanne Hovda	TRY	Copywriter
Marius Aasen	TRY	Art Director
Sven Jensen	TRY	Account Director
Mona Løkke-Eames	Try	Project Manager
Kamilla Weinhart	TRY	Graphic designer
Henrik Habberstad	Equinor	Creative Director
Irene Kvame Pedersen	Equinor	Senior Consultant Brand Management
Kristin Norli	Schibsted	Content producer
Kristin Mehlum	Schibsted	Video producer
Cathrine Jarning	IUM	Media director
Pål Schultz	TRY Opt	Social media advisor
Marianne Strandly	APT Motion	Motion producer
Rebecka Taule	APT Motion	Motion designer
Annette Werner	APT	Producer, digital production
Jan Behrens	IPSOS	Market Strategy & Understanding - Corporate Reputation

View Script

Write a short summary of what happens in the radio or audio work.

The audio file attached is an excerpt from one of the six episodes in the native content Podcast Series “Explained”. The episode is titled: "What does it take to solve the climate challenge?" The podcast was published directly in the feed of Norway's largest news podcast “Forklart”, which translates to “Explained”. All six episodes aim to explain and explore one of the biggest challenges of our time: climate change. The series invites guests and experts from both within and outside Equinor. In this excerpt, we hear our host Kristin Norli introducing the topic for this episode, while she talks about the subject in an understandable way. We also hear the director of Bjerknes Center for Climate Research in Bergen, who has been researching climate change for more than 20 years.

Translation. Provide a full English translation of any audio.

(Listen to the attached excerpt from Episode 4: What does it take to solve the climate challenge?) Kristin (our host): Norwegians are becoming increasingly climate-conscious. We eat less meat, we say we want to fly less, and we drive electric cars and recycle our trash. But this alone is not enough. Things have to happen on a larger scale. What is really needed if we are to solve the climate challenges? This episode of Explained Advertiser Content is from Equinor. Tore (guest): …so it is not enough to fly less and believe that you save the climate, it is not enough to replace a fossil car with an electric car and believe that you save the climate, and it is not enough to replace a meat meal with a vegetarian meal, and believe that it saves the climate. Everything must be done at once. Kristin: This is Tore Furevik who's talking here. He is director of the Bjerknes Center for Climate Research in Bergen, and he has been researching climate change for over 20 years. He says that the UN Climate Panel and the latest reports are very clear: we must use less fossil fuels, and we must get started with methods to take carbon dioxide, ie CO2, out of the atmosphere. Tore: If we continue to base our energy consumption on fossil sources, we have to capture the CO2, so that it does not go into the atmosphere. And that means that the industrial processes must be able to be done without CO2 emissions. Kristin: Today, the world is still dependent on fossil fuels. There is a lot going on in renewable energy, but the transition is not fast enough. Therefore, it is absolutely necessary that we do everything we can to reduce CO2 emissions, and then there are two things in particular that will be important; In this episode, we will focus on carbon capture and storage, and we will take a closer look at why forests play such an important role in the fight against climate change.

Please tell us how the brand purpose inspired the work

Equinor is a broad energy company, supplying the world with oil, gas and renewable energy. They are a leading international offshore operator and the largest in Norway. Their purpose is to supply the world with energy, while at the same time transitioning into renewable energy, in order to meet the goals of the Paris Agreement. With this campaign, Equinor wanted to challenge themselves and start a dialogue with a younger generation. They wanted to be honest in portraying energy companies such as themselves as part of the problem – but also showcasing how they are an important part of the solution, as a major investor in the development of renewable energy and carbon storage.