CLIO 5 - RADIO SPOTS THAT BRAKE
| Title | CLIO 5 - RADIO SPOTS THAT BRAKE |
| Brand | RENAULT |
| Product/Service | AUTOMOBILE |
| Category |
A03. Durable Consumer Goods including Automotive |
|
Entrant
|
4129GREY Istanbul, TURKEY
|
|
Idea Creation
|
4129GREY Istanbul, TURKEY
|
|
Media Placement
|
WAVEMAKER İstanbul, TURKEY
|
Credits
| Alemşah Öztürk |
4129Grey |
CEO & CCO |
| Ahmet Terzioğlu |
4129Grey |
Creative Director |
| Kayhan Dural |
4129Grey |
CDO |
| Emrah Yıldırım |
4129Grey |
Creative Team |
| Oğuzcan Arslan |
4129Grey |
Creative Team |
| Bilal Öztaş |
4129Grey |
Creative Team |
| Zeynep Özdoğan |
4129Grey |
Strategist |
| Hande Çetin |
4129Grey |
Brand Director |
| Yunus Taşköprü |
4129Grey |
Account Supervisor |
| Selin Şahin |
Wavemaker Turkey |
General Director |
| Sibel Ülkü |
Wavemaker Turkey |
General Director |
| Özlem Karşıyakalılar |
Wavemaker Turkey |
Group Director |
| Aliye Çakıllı |
Wavemaker Turkey |
Managing Director |
| Ali Ersoy |
Wavemaker Turkey |
Managing Director |
| Selçuk Usluer |
Wavemaker Turkey |
Media Manager |
| Berkay Kaya |
Wavemaker Turkey |
Media Manager |
| Tilbe Katipoğlu |
Wavemaker Turkey |
Media Manager |
| Murat Yürekli |
Wavemaker Turkey |
Media Manager |
| Cansın Erdinç |
Wavemaker Turkey |
Media Manager |
View Script
Write a short summary of what happens in the radio or audio work.
Radio is very popular medium among drivers. For this reason, it was the best medium to explain how the new Clio's Active Emergency Brake Assist System works. With the help of its sensors and cameras, Clio 5 detects potential collisions while traveling forward and brakes automatically thanks to the Active Emergency Brake Assist System. We decided to turn it into an auditory experience with our radio spots. Our radio spots were recorded in 3 parts. The first part, the part that detects the next brand's ad. At the second part, the next brand's radio spot starts. And, the third part includes the pack-shot of our Clio 5 ad. Our radio spots were on the air by detecting the yoghurt, buttermilk and bank ads. In this way, we explained the detection and warning features of the Active Emergency Brake Assist System in a unique way.
Translation. Provide a full English translation of any audio.
CLIO 5 / Active Emergency Brake Assist System Radio Ad 1
V.O.: One of the unique features of the Clio 5 is:
Active Emergency Brake Assist System.
It detects the vehicle in front
with the help of motion sensors and camera.
Meanwhile, the warning sound in the car gradually increases.
V.O: Just like this ad detects the ad in the front. A Yoghurt Ad!
The voice over says “Yoghurt Ad!”, and stops as a car brakes suddenly.
Following, the next ad continues.
Our ad starts again after the advertisement of the other brand.
V.O.: With its Active Emergency Brake Assist System, Clio 5 is Unique.
----
CLIO 5 / Active Emergency Brake Assist System Radio Ad 2
V.O.: One of the unique features of the Clio 5 is:
Active Emergency Brake Assist System.
It detects the vehicle in front
with the help of motion sensors and camera.
Meanwhile, the warning sound in the car gradually increases.
V.O: Just like this ad detects the ad in the front. A Buttermilk Ad!
The voice over says “Buttermilk Ad!”, and stops as a car brakes suddenly.
Following, the next ad continues.
Our ad starts again after the advertisement of the other brand.
V.O.: With its Active Emergency Brake Assist System, Clio 5 is Unique.
----
CLIO 5 / Active Emergency Brake Assist System Radio Ad 3
V.O.: One of the unique features of the Clio 5 is:
Active Emergency Brake Assist System.
It detects the vehicle in front
with the help of motion sensors and camera.
Meanwhile, the warning sound in the car gradually increases.
V.O: Just like this ad detects the ad in the front. A Bank Ad!
The voice over says “Bank Ad!”, and stops as a car brakes suddenly.
Following, the next ad continues.
Our ad starts again after the advertisement of the other brand.
V.O.: With its Active Emergency Brake Assist System, Clio 5 is Unique.
Cultural / Context information for the jury
Radio is very popular medium among drivers. The safest medium of receiving news and entertainment is to listen to the radio. There are dozens of radio programs only popular among drivers in Turkey. That's why we wanted to explain the safest feature of our car in the safest medium. It was the best medium to explain how the new Clio's Active Emergency Brake Assist System works