Category C01. Use of Music
Entrant ABBY PRIEST Stockholm, SWEDEN
Idea Creation ABBY PRIEST Stockholm, SWEDEN
Media Placement ABBY PRIEST Stockholm, SWEDEN
Production NEW LAND Stockholm, SWEDEN
Post Production CHIMNEY Stockholm, SWEDEN
Name Company Position
Oskar Hellqvist Abby Priest Creative Director
Louise Lundqvist Abby Priest PR Director
Andreas Morne Abby Priest Project Manager
Johanna Lindberg Abby Priest PR Specialist
Ebba Lindqvist Freelane PR Specialist
Louise Persson Abby Priest Production Manager
Elin Albinsson Abby Priest Coordinator
David Alledal Abby Priest Copywriter
Sebastian Brännén Abby Priest Art Director
Lukas Andersson Abby Priest Designer
Fredrik Moberg Abby Priest Creative Intern
Kristofer Englund Abby Priest Creative Intern
Marcus Ibanez New Land Director
Sophie Tamm Christensen New Land Executive Producer
Sophie Tamm Christensen New Land Executive Producer, Video
Ylva Axell Abby Priest Producer
Erik Henriksson New Land Director Of Photography
Joakim Stephensson New Land Choreographer
André Brink Universal Music Music Supervisor
Jonas Holst Universal Music Music Supervisor
Karin Dreijer Berts Songs Composer & Writer
Olof Dreijer Berts Songs Composer & Writer
Pontus Winnberg Amason Executive Producer, Music
Amason Members of the band Amason Music Artist

View Script

Write a short summary of what happens in the radio or audio work.

This piece of audio turns the heartbeat of a child with congenital heart disease into music.

Translation. Provide a full English translation of any audio.

One night to be confused One night to speed up truth We had a promise made Four hands and then away Both under influence We had divine scent To know what to say Mind is a razor blade To call for hands of above To lean on Wouldn't be good enough For me, no One night of magic rush The start a simple touch One night to push and scream And then relief Ten days of perfect tunes The colors red and blue We had a promise made We were in love To call for hands of above To lean on Wouldn't be good enough For me, no To call for hands of above To lean on Wouldn't be good enough And you, you…

Tell the jury about the use of music

The song was made the centerpiece of an integrated campaign launching on WHO:s International World Heart Day on September 29 spanning to October 13. It was released on major music platforms: Spotify, Apple Music, iTunes Store, Deezer, Amazon Music, and Pandora. The song and story about the project were spread through PR, social media, influencers, and own channels. Together with production company New Land and director Marcus Ibanéz, who is the uncle to a girl with CHD (Congenital Heart Disease), a 5-minute music video was produced. The music video also functioned as an ad for the foundation and was edited down to also fit shorter formats. The video was published on Youtube and also aired primetime in full on Swedish television. To create donations we also drove traffic to a campaign site using digital out of home (DOOH), display banner ads, print ads, and social ads.