| Title | VOICES OF BRUSSELS |
| Brand | STIB/MIVB |
| Product/Service | BRUSSELS PUBLIC TRANSPORT |
| Category |
B02. Use of Audio Technology / Voice Activation |
|
Entrant
|
MORTIERBRIGADE Brussels, BELGIUM
|
|
Idea Creation
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MORTIERBRIGADE Brussels, BELGIUM
|
|
Media Placement
|
MORTIERBRIGADE Brussels, BELGIUM
|
|
PR
|
MORTIERBRIGADE Brussels, BELGIUM
|
|
Production
|
MORTIERBRIGADE Brussels, BELGIUM
|
Credits
| Geoffrey Masse |
mortierbrigade |
Art Director |
| Nicolas Mouquet |
mortierbrigade |
copywriter |
View Script
Write a short summary of what happens in the radio or audio work.
We brought Brussels citizens what they missed the most during lockdown: voices of their families and friends, at their doors.
During COVID-19 lockdown in spring 2020, people of Brussels were separated from their friends and families. It was especially hard for the elderly, who have limited access to technology like Facebook Messenger, WhatsApp or video calls.
Brussels Public Transportation Company STIB has a purpose of bringing people together. We needed to stay true to our purpose and find a way to bring it to life in difficult times.
We brought Brussels citizens what they missed the most: voices of their families and friends.
Translation. Provide a full English translation of any audio.
Translations of audio content within the case film.
Cultural / Context information for the jury
During COVID-19 lockdown in spring 2020, people of Brussels were separated from their friends and families. It was especially hard for the elderly, who have limited access to technology like Facebook Messenger, WhatsApp or video calls.
Brussels Public Transportation Company STIB has a purpose of bringing people together. We needed to stay true to our purpose and find a way to bring it to life in difficult times.
We brought Brussels citizens what they missed the most: voices of their families and friends.
Please outline the innovative elements of the work
Residents just had to record audio messages on Messenger and send it to @lastib, along with the address of the recipient. That way, the bus could drive to people’s door and play the messages in the street.
Bringing the empty silent street of Brussels back to life for a little while.
We planned everyday a different route passing through every district of Brussels to deliver as most love messages as we could.
Residents just had to record audio messages on Messenger and send it to @lastib, along with the address of the recipient. That way, the bus could drive to people’s door and play the messages in the street.
Bringing the empty silent street of Brussels back to life for a little while.
We planned everyday a different route passing through every district of Brussels to deliver as most love messages as we could.