SONGS WITHOUT MUSIC

Short List
TitleSONGS WITHOUT MUSIC
BrandBELGIAN MUSIC FUND
Category A07. Not-for-profit / Charity / Government
Product/ServiceBELGIAN MUSICIANS
Entrant BBDO BELGIUM Brussels, BELGIUM
Idea Creation BBDO BELGIUM Brussels, BELGIUM
Media Placement BBDO BELGIUM Brussels, BELGIUM
PR BBDO BELGIUM Brussels, BELGIUM
Production BBDO BELGIUM Brussels, BELGIUM
Credits
Name Company Position
Sebastien De Valck BBDO Creative Director
Arnaud Pitz BBDO Creative Director
Frederik Clarysse BBDO Associate Creative Director
Frederik Clarysse BBDO Associate Creative Director
Patricia Van De Kerckhove BBDO Head of RTV
Mathieu Schots BBDO Belgium Sound Engineer
Tom Kestens Belgian Music Fund Founder
David Dalemans Double Deeds PR

View Script

Write a short summary of what happens in the radio or audio work.

We asked K's Choice, one of the country's most popular and famous bands, to re-record their most iconic hit. And asked radio stations to play it. What changed? After a short intro, just the lyric of the verse is heard. No melody. No instruments. No music. Just the words, spoken by the lead singer. The first verse is followed by a heartfelt message: "a song lyric is not music yet. Many musicians don't have the funds to rehearse, play, record or produce. Support them on belgianmusicfund.be. Don't do it for us, but for the K's choice of tomorrow." After this, the song continued as normal from the second verse on. Creating a hidden message within the hit played on national radio.

Translation. Provide a full English translation of any audio.

Breathe it in and breathe it out And pass it on, it's almost out We're so creative, so much more We're high above but on the floor It's not a habit, it's cool, I feel alive If you don't have it you're on the other side A song lyric is not music yet. Many musicians can't rehearse, play, record or produce. Support them on belgianmusicfund.be. Don't do it for us, but for the k's choice of tomorrow The deeper you stick it in your vein The deeper the thoughts, there's no more pain I'm in heaven, I'm a god I'm everywhere, I feel so hot It's not a habit, it's cool, I feel alive If you don't have it you're on the other side I'm not an addict, maybe that's a lie It's over now, I'm cold, alone I'm just a person on my own Nothing means a thing to me Oh, nothing means a thing to me It's not a habit, it's cool, I feel alive If you don't have it you're on the other side I'm not an addict, maybe that's a lie Free me, leave me Watch me as I'm going down and Free me, see me Look at me, I'm falling and I'm falling It is not a habit It is cool, I feel alive, I feel It is not a habit It is cool, I feel alive It's not a habit, it's cool, I feel alive If you don't have it you're on the other side I'm not an addict, maybe that's a lie I'm not an addict I'm not an addict I'm not an addict Come over and dance We can take on the world together Feel free and dance So let everyone do it! Let our night lead the rhythm, You will see it goes without saying. Because music can liberate a person, You move and you are yourself What color or belief, Music has no rank or rank, no. She can only broaden your horizons, All seats on the side Come over and dance We can take on the world together Feel free and dance A false note is allowed Look at me and dance So let everyone do it Soon it will be January, Life is way too short We live today So move without worry Yeah yeah Yeah yeah Come on over (whoeeew) and dance (yeaaah) We can take on the world together Feel free (yeahyeah) and dance (oooow) So let everyone do it Come over and dance We can take on the world together Feel free and dance Now let everyone do it