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A01 Use of Promotional Events & Stunts
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HOLOGRAMS FOR FREEDOM
NO SOMOS DELITO (WE ARE NOT CRIME) / NGO |
DDB SPAIN Madrid
|
SPAIN |
|
|
Gold
|
WORKOUT BILLBOARDS
COCA-COLA / POWERADE |
OGILVY GERMANY Frankfurt
|
GERMANY |
|
|
Bronze
|
TRIBUTE TO A READER
KK BAGALA BOOKSTORE / BOOKS |
ISTROPOLITANA OGILVY Bratislava
|
SLOVAK REPUBLIC |
|
|
|
THE TWEET RUNNER
VODAFONE / 4G+ |
CHEIL SPAIN Madrid
|
SPAIN |
|
|
|
THE 2 EURO T-SHIRT - A SOCIAL EXPERIMENT
FASHION REVOLUTION (NGO) / SOCIAL ACTIVATION |
BBDO GROUP GERMANY Berlin
|
GERMANY |
|
|
Bronze
|
WAVE
DECATHLON / TRIBORD IZEBER FLOTATION VESTS |
ROSAPARK Paris
|
FRANCE |
|
|
|
WALL’S OFFICE ICE CREAM TRUCK
UNILEVER / WALL’S ICE CREAM |
DDB & TRIBAL WORLDWIDE AMSTERDAM
|
THE NETHERLANDS |
|
|
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NAZIS AGAINST NAZIS- GERMANY´S MOST INVOLUNTARY CHARITY WALK
ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR / EXIT-DEUTSCHLAND |
GGH LOWE Hamburg
|
GERMANY |
|
|
Silver
|
SAVE LA FRESCA
IKEA IBERICA / FURNISHING |
PUBLIP'S Valencia
|
SPAIN |
|
|
|
YUMOS SCENTED THEATRE INTEGRATION
UNILEVER-YUMOS / HOME CARE-FABRIC CONDITIONS |
OGILVY & MATHER Istanbul
|
TURKEY |
|
|
|
#NOMOREEVITIONS
STOP DESAHUCIOS / AWARENESS CAMPAIGN |
PROXIMITY MADRID
|
SPAIN |
|
|
|
BARREL ORGAN
PARKINSON FOUNDATION / CHARITIES / PUBLIC AWARENESS MESSAGES |
SAATCHI & SAATCHI / LEO BURNETT Amsterdam
|
THE NETHERLANDS |
|
|
|
PARTY CRASHING THE TOILET
DE PERSGROEP MEDIA / ADVERTISING SPACE IN NEWSMEDIA |
TBWA\NEBOKO Amsterdam
|
THE NETHERLANDS |
|
|
|
THE GREAT ESCAPE
GRAUBUENDEN FERIEN / GRAUBUENDEN FERIEN |
JUNG von MATT/LIMMAT Zürich
|
SWITZERLAND |
|
|
Short List
|
ROLLING PARCELS
POST CH / POST CH |
JUNG von MATT/LIMMAT Zürich
|
SWITZERLAND |
|
|
|
KIDS AHEAD, STOP LIKE IT’S RED
TCS TOURING CLUB SCHWEIZ / TCS TOURING CLUB SCHWEIZ |
JUNG von MATT/LIMMAT Zürich
|
SWITZERLAND |
|
|
|
THE AUDI E-TRON PRE-LAUNCH TEST DRIVE WEEK
AUDI IMPORT BELGIUM / AUTOMOTIVE (AFTERMARKET) |
EMAKINA Brussels
|
BELGIUM |
|
|
|
APPLES THROUGH PEARS
TELENET / KING & KING – OFFER IPHONE 6 (LAUNCH) |
THESE DAYS - WUNDERMAN Antwerp
|
BELGIUM |
|
|
|
AUDI LASER LIGHT
AMAG AUTOMOBIL- UND MOTOREN / AUDI DIVISON / CARS & AUTOMOTIVE SERVICE |
Y&R GROUP SWITZERLAND Zürich
|
SWITZERLAND |
|
|
|
ADIDAS AJAX | WIJ ZIJN AMSTERDAM
ADIDAS BENELUX / SPORTS CLOTHING |
UNITED STATE OF FANS/TBWA Amsterdam
|
THE NETHERLANDS |
|
|
|
RED CROSS CANPAIGN
RED CROSS / HEALTH CARE CLINICS (ANONYMOUS) |
KONSTELLATION Copenhagen
|
DENMARK |
|
|
|
THE SINGING SHOWER
RTL GROUP / RADIO CONTACT |
20SOMETHING Brussels
|
BELGIUM |
|
|
|
TAXI BEER
BRAUMANUFAKTUR FORSTHAUS TEMPLIN / TAXI BEER |
DDB GROUP DÜSSELDORF
|
GERMANY |
|
|
|
PARK & DRIVE
VOLKSWAGEN POLCZYNSKA DEALER / TEST DRIVE |
DDB & TRIBAL Warsaw
|
POLAND |
|
|
|
CASHIER SYMPHONY
EDEKA ZENTRALE / EDEKA ZENTRALE |
JUNG von MATT Hamburg
|
GERMANY |
|
|
|
HI VOLKS
HARALD A MØLLER / VOLKSWAGEN COMMERCIAL VEHICLES |
TRY/APT/POL Oslo
|
NORWAY |
|
|
|
THE POP UP LIBRARY
VOLVO BUS CORPORATION / ELECTRIC BUSES |
FORSMAN & BODENFORS Gothenburg
|
SWEDEN |
|
|
|
THE BOTTLE WITH A MISSION
HEINEKEN / HEINEKEN EXPERIENCE |
J. WALTER THOMPSON AMSTERDAM
|
THE NETHERLANDS |
|
|
|
LIVE LIFE TO THE FULLEST
BENZINA / PETROL STATION |
PASSION COMMUNICATIONS Prague
|
CZECH REPUBLIC |
|
|
|
TRAINSPIRATIONS
NSB - NORWEGIAN RAILROAD / REGIONAL RAILWAY LINES |
TRY/APT/POL Oslo
|
NORWAY |
|
|
|
THE CLIMATE PORTAL
SWEDAVIA SWEDISH AIRPORTS / ARLANDA AIRPORT |
ÅKESTAM HOLST Stockholm
|
SWEDEN |
|
|
|
A MOST IRRITATING CAMPAIGN TO ANNOUNCE HUMO MAGAZINE'S STRESS SPECIAL
HUMO MAGAZINE / HUMO'S STRESS SPECIAL |
MORTIERBRIGADE Brussels
|
BELGIUM |
|
|
|
#SMARTEFFECT
MERCEDES-BENZ PORTUGAL / SMART FORTWO |
BBDO PORTUGAL Lisbon
|
PORTUGAL |
|
|
|
THE TAXI THERAPISTS
TAXI STOCKHOLM / WEB |
KING Stockholm
|
SWEDEN |
|
|
|
POETRY ON BUS 73
VATTENFALL / ENERGY COMPANY |
DDB STOCKHOLM
|
SWEDEN |
|
|
|
SEPARATING AMATEURS FROM TRUE DIY-ENTHUSIASTS. THE HORNBACH SPRING COLLECTION.
HORNBACH / DIY HOME IMPROVEMENT SUPERSTORES |
HEIMAT Berlin
|
GERMANY |
|
|
Silver
|
IKEA - THE GREAT SLEEP
IKEA GERMANY / IKEA |
THJNK Hamburg
|
GERMANY |
|
|
|
SAMSUNG HEARING HANDS
SAMSUNG ELECTRONICS TURKEY / SAMSUNG VIDEO BASED CALL CENTER FOR HEARING IMPAIRED |
LEO BURNETT ISTANBUL
|
TURKEY |
|
|
|
CHECK IN FOR REFUGEES
MORE THAN SHELTERS / DOMO |
THJNK Hamburg
|
GERMANY |
|
|
|
LIFEPAINT
VOLVO CARS UK / LIFEPAINT PROMOTIONAL ITEM |
GREY LONDON
|
UNITED KINGDOM |
|
|
Short List
|
|
A02 Use of Live Shows/Concerts/Festivals
|
CANON GIG APP
CANON / CANON DSLR |
UNCLE GREY Copenhagen
|
DENMARK |
|
|
|
PRIDESTREAM
KPN / TELCO |
N=5 Amsterdam
|
THE NETHERLANDS |
|
|
|
HEARING TEST CONCERT
NEUROTH / HEARING AIDS |
FCB ZÜRICH
|
SWITZERLAND |
|
|
|
THE MOSHPITAL
BARMER GEK / HEALTH INSURANCE |
PUBLICIS PIXELPARK Hamburg
|
GERMANY |
|
|
|
INSTACONCERT
TELEKOM / TELEKOM STREETGIGS |
DDB GROUP DÜSSELDORF
|
GERMANY |
|
|
|
ESCORT MEN
FOOTBALL CLUB ZÜRICH WOMEN / UEFA CHAMPIONS LEAGUE GAME |
FREUNDLICHE GRüSSE Zürich
|
SWITZERLAND |
|
|
Short List
|
THE RECONQUERED STADIUM
FRF - ROMANIAN FOOTBALL FEDERATION / NATIONAL FOOTBALL TEAM |
GMP ADVERTISING Bucharest
|
ROMANIA |
|
|
|
PAY WITH BLOOD
UNTOLD FESTIVAL / MUSIC FESTIVAL |
McCANN ERICKSON Bucharest
|
ROMANIA |
|
|
|
THE MOST SILENCE FINAL
EUROFRED / FUJITSU AIR CONDITIONING |
McCANN MADRID
|
SPAIN |
|
|
|
STUDY WITH ROLAND GARROS
BNP PARIBAS / BANK |
PUBLICIS CONSEIL Paris
|
FRANCE |
|
|
|