|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Idea Creation Company
|
Location |
Award
|
|
A01 Use of Promotional Events & Stunts
|
HOLOGRAMS FOR FREEDOM
NO SOMOS DELITO (WE ARE NOT CRIME)
NGO |
DDB SPAIN Madrid
|
SPAIN |
|
|
Gold
|
WORKOUT BILLBOARDS
COCA-COLA
POWERADE |
OGILVY GERMANY Frankfurt
|
GERMANY |
|
|
Bronze
|
THE 2 EURO T-SHIRT - A SOCIAL EXPERIMENT
FASHION REVOLUTION (NGO)
SOCIAL ACTIVATION |
BBDO GROUP GERMANY Berlin
|
GERMANY |
|
|
Bronze
|
NAZIS AGAINST NAZIS- GERMANY´S MOST INVOLUNTARY CHARITY WALK
ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR
EXIT-DEUTSCHLAND |
GGH LOWE Hamburg
|
GERMANY |
|
|
Silver
|
THE GREAT ESCAPE
GRAUBUENDEN FERIEN
GRAUBUENDEN FERIEN |
JUNG von MATT/LIMMAT Zürich
|
SWITZERLAND |
|
|
Short List |
SEPARATING AMATEURS FROM TRUE DIY-ENTHUSIASTS. THE HORNBACH SPRING COLLECTION.
HORNBACH
DIY HOME IMPROVEMENT SUPERSTORES |
HEIMAT Berlin
|
GERMANY |
|
|
Silver
|
LIFEPAINT
VOLVO CARS UK
LIFEPAINT PROMOTIONAL ITEM |
GREY LONDON
|
UNITED KINGDOM |
|
|
Short List |
|
A02 Use of Live Shows/Concerts/Festivals
|
ESCORT MEN
FOOTBALL CLUB ZÜRICH WOMEN
UEFA CHAMPIONS LEAGUE GAME |
FREUNDLICHE GRüSSE Zürich
|
SWITZERLAND |
|
|
Short List |
|
A03 Use of Exhibitions and Installations
|
CHARITY ARCADE
SWEDAVIA SWEDISH AIRPORTS
RED CROSS |
ÅKESTAM HOLST Stockholm
|
SWEDEN |
|
|
Bronze
|
SINGING SAILOR
THE SWEDISH PEACE AND ARBITRATION SOCIETY
SUSTAINABLE PEACE AND HUMAN RIGHTS |
ÅKESTAM HOLST Stockholm
|
SWEDEN |
|
|
Silver
|
SHADOW WIFI
STICHTING TEGEN KANKER/FONDATION CONTRE LE CANCER
AWARENESS ORGANISATION TO PREVENT SKIN CANCER |
HAPPINESS BRUSSELS
|
BELGIUM |
|
|
Bronze
|
|
A04 Use of Merchandising/in-Store Experience
|
THE LES PAUL SKILL CHECK
GIBSON GUITAR
EPIPHONE LES PAUL BJOERN GELOTTE SIGNATURE EDITION |
SERVICEPLAN Munich
|
GERMANY |
|
|
Short List |
SNACKHOLIDAYS
TRANSAVIA
SNACKHOLIDAYS |
LES GAULOIS Puteaux
|
FRANCE |
|
|
Bronze
|
THE FRESHEST ORANGE JUICE BRAND
INTERMARCHÉ
INTERMARCHÉ |
MARCEL Paris
|
FRANCE |
|
|
Silver
|
|
A05 Product Launch/re-Launch or Multi-Product Promotion
|
VODAFONE BETWEEN US
VODAFONE
VODAFONE RED LIGHT APPLICATION |
Y&R TEAM RED ISTANBUL
|
TURKEY |
|
|
Silver
|
CARLSBERG BEER BEAUTY
CARLSBERG
CARLSBERG BEER BEAUTY SERIES |
CP+B SCANDINAVIA Copenhagen
|
DENMARK |
|
|
Gold
|
THE FRESHEST ORANGE JUICE BRAND
INTERMARCHÉ
INTERMARCHÉ |
MARCEL Paris
|
FRANCE |
|
|
Gold
|
MINI FASHION BAR
PIMKIE INTERNATIONAL
CLOTHING RETAILER |
HAPPINESS BRUSSELS
|
BELGIUM |
|
|
Bronze
|
|
A06 Use of Broadcast in a Promotional Campaign
|
RABBIT RACE
MEDIA MARKT
MEDIA MARKT |
OGILVY GERMANY Frankfurt
|
GERMANY |
|
|
Silver
|
THE SOCIAL BREAK
CAP 48
NON PROFIT |
AIR PARTNER OF McCANN Brussels
|
BELGIUM |
|
|
Short List |
INVERSE GOAL CELEBRATION
UNICEF AND FUNDACIÓN DE LA LIGA DE FÚTBOL PROFESIONAL
NON PROFIT MATCH |
VCCP SPAIN Madrid
|
SPAIN |
|
|
Short List |
|
A07 Use of Print or Standard Outdoor in a Promotional Campaign
|
SOUNDS OF THE CITY
THALYS TRAIN NETWORK
HIGH-SPEED RAIL TRAVEL |
ROSAPARK Paris
|
FRANCE |
|
|
Short List |
THE LES PAUL SKILL CHECK
GIBSON GUITAR
EPIPHONE LES PAUL BJOERN GELOTTE SIGNATURE EDITION |
SERVICEPLAN Munich
|
GERMANY |
|
|
Short List |
|
A09 Sponsorship or Partnership Campaigns
|
THE ARTISTIC BABYSITTER
OPERA/BALLET FLANDERS
ARTISTIC BABYSIT SERVICE OF OPERA/BALLET FLANDERS |
HAVAS WORLDWIDE BRUSSELS
|
BELGIUM |
|
|
Bronze
|
THE LIVE TUBE
HEINEKEN ITALIA
BEER |
PUBLICIS ITALY Milan
|
ITALY |
|
|
Short List |
|
B01 Use of Digital Advertising in a Promotional Campaign
|
FIRST PERSON LOVER
BJÖRN BORG
SPORTS APPAREL |
GARBERGS Stockholm
|
SWEDEN |
|
|
Silver
|
FAMILIES ON THE VERGE OF EXTINCTION
WORLD WILDLIFE FUND
NON PROFIT |
FAMOUS BRUSSELS
|
BELGIUM |
|
|
Silver
|
STREET VIEW TEST
THE AUTOMOBILE CLUB OF ROMANIA
DRIVING SCHOOL |
PUBLICIS ROMANIA Bucharest
|
ROMANIA |
|
|
Bronze
|
DO IT FOR MOM
SPIES TRAVELS
ACTIVE HOLIDAY |
ROBERT/BOISEN & LIKE-MINDED Copenhagen
|
DENMARK |
|
|
Bronze
|
MAKE UP GENIUS VIRTUAL MIRROR
L'ORÉAL PARIS
VIRTUAL MAKE UP MIRROR APPS |
McCANN PARIS
|
FRANCE |
|
|
Silver
|
THE INTERACTIVE FORM
CANAL+
CANAL+ |
BETC Paris
|
FRANCE |
|
|
Bronze
|
THE AD FILTER
D&AD
D&AD |
BETC Paris
|
FRANCE |
|
|
Short List |
THE SWEDISH SNOW RESCUERS
AUDI
AUDI QUATTRO |
ÅKESTAM HOLST Stockholm
|
SWEDEN |
|
|
Short List |
|
B02 Use of New Technology in a Promotional Campaign
|
HOLOGRAMS FOR FREEDOM
NO SOMOS DELITO (WE ARE NOT CRIME)
NGO |
DDB SPAIN Madrid
|
SPAIN |
|
|
Short List |
SIGHTSEEING REINVENTED
TAXI STOCKHOLM
EXPLORE STOCKHOLM |
WE ARE YOURS Stockholm
|
SWEDEN |
|
|
Short List |
SLIDE, AMAZING IN MOTION
LEXUS INTERNATIONAL
LEXUS INTERNATIONAL |
CHI & PARTNERS London
|
UNITED KINGDOM |
|
|
Short List |
|
B03 Use of Social Platform(s) in a Promotional Campaign
|
NAZIS AGAINST NAZIS- GERMANY´S MOST INVOLUNTARY CHARITY WALK
ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR
EXIT-DEUTSCHLAND |
GRABARZ & PARTNER Hamburg
|
GERMANY |
|
|
Short List |
#HAPPYTOHELP
KLM ROYAL DUTCH AIRLINES
#HAPPYTOHELP |
DDB & TRIBAL WORLDWIDE AMSTERDAM
|
THE NETHERLANDS |
|
|
Bronze
|
WTF TWEETS FROM A POLITICIAN
DE OPVOEDINGSLIJN
PHONELINE-HELPCENTER |
DUVAL GUILLAUME Antwerp
|
BELGIUM |
|
|
Short List |
NOW IT IS OUR TURN TO WALK
NORWEGIAN CHURCH AID
THE WATER PROJECT |
TRY/APT/POL Oslo
|
NORWAY |
|
|
Short List |
I'M NOT RACIST, BUT...
HAND IN HAND
HAND IN HAND AGAINST RACISM |
MORTIERBRIGADE Brussels
|
BELGIUM |
|
|
Short List |
SUNDAY GRANNIES
VODAFONE ROMANIA
TELECOMMUNICATIONS |
McCANN ERICKSON Bucharest
|
ROMANIA |
|
|
Grand Prix
|
OPENING CONSTRUCTION PANELS
BURGER KING
FAST FOOD |
BUZZMAN Paris
|
FRANCE |
|
|
Short List |
|
C01 Fast Moving Consumer Goods
|
CARLSBERG BEER BEAUTY
CARLSBERG
CARLSBERG BEER BEAUTY SERIES |
CP+B SCANDINAVIA Copenhagen
|
DENMARK |
|
|
Silver
|
MAKE UP GENIUS VIRTUAL MIRROR
L'ORÉAL PARIS
VIRTUAL MAKE UP MIRROR APPS |
McCANN PARIS
|
FRANCE |
|
|
Silver
|
FOOTBALL OR FATHER
REMED PHARMA
CONDOMS |
BBDO BELGIUM Brussels
|
BELGIUM |
|
|
Short List |
|
C02 Cars & Automotive Services
|
SLIDE, AMAZING IN MOTION
LEXUS INTERNATIONAL
LEXUS INTERNATIONAL |
CHI & PARTNERS London
|
UNITED KINGDOM |
|
|
Short List |
LIFEPAINT
VOLVO CARS UK
LIFEPAINT PROMOTIONAL ITEM |
GREY LONDON
|
UNITED KINGDOM |
|
|
Short List |
|
C03 Other Consumer Products (incl. Durable Goods)
|
MINI FASHION BAR
PIMKIE INTERNATIONAL
CLOTHING RETAILER |
HAPPINESS BRUSSELS
|
BELGIUM |
|
|
Short List |
|
C04 Travel, Leisure & Retail (incl. e-commerce & restaurants)
|
SNACKHOLIDAYS
TRANSAVIA
AIRLINE COMPANY |
LES GAULOIS Puteaux
|
FRANCE |
|
|
Silver
|
DO IT FOR MOM
SPIES TRAVELS
ACTIVE HOLIDAY |
ROBERT/BOISEN & LIKE-MINDED Copenhagen
|
DENMARK |
|
|
Short List |
SHOPLIFTERS
HARVEY NICHOLS
LOYALTY APP |
ADAM&EVEDDB London
|
UNITED KINGDOM |
|
|
Silver
|
|
C05 Financial Services, Commercial Public Services, Business Products & Services
|
VODAFONE BETWEEN US
VODAFONE
VODAFONE RED LIGHT APPLICATION |
Y&R TEAM RED ISTANBUL
|
TURKEY |
|
|
Gold
|
PRIDESTREAM
KPN
TELCO |
N=5 Amsterdam
|
THE NETHERLANDS |
|
|
Short List |
A KISS IS A STAMP
POSTNL
POSTAL SERVICE |
JOE PUBLIC TAKE-AWAY ADVERTISING Amsterdam
|
THE NETHERLANDS |
|
|
Bronze
|
TASTE THE TRANSLATION
ELAN
TRANSLATOR |
J. WALTER THOMPSON AMSTERDAM
|
THE NETHERLANDS |
|
|
Short List |
SLOW DOWN GPS
IF INSURANCE
INSURANCE |
FORSMAN & BODENFORS Gothenburg
|
SWEDEN |
|
|
Silver
|
|
C06 Publications & Media
|
#THANKSFORBEINGLATE
EDITIONS POINTS
EPOINTS.FR |
MARCEL Paris
|
FRANCE |
|
|
Short List |
THE INTERACTIVE FORM
CANAL+
CANAL+ |
BETC Paris
|
FRANCE |
|
|
Bronze
|
WATCH SOCCER ON THE RADIO
RADIO 1
SPORZA RADIO |
MORTIERBRIGADE Brussels
|
BELGIUM |
|
|
Short List |
|
C07 Corporate Image & Communication
|
THE AD FILTER
D&AD
D&AD |
BETC Paris
|
FRANCE |
|
|
Silver
|
|
C08 Charities, Public Health, Safety & Awareness Messages
|
HOLOGRAMS FOR FREEDOM
NO SOMOS DELITO (WE ARE NOT CRIME)
NGO |
DDB SPAIN Madrid
|
SPAIN |
|
|
Gold
|
WOMEN SHOULD NOT BE WORTH LESS
FRAUENZENTRALE ZÜRICH
WOMEN'S RIGHTS |
PUBLICIS COMMUNICATIONS SCHWEIZ Zürich
|
SWITZERLAND |
|
|
Short List |
#NOMOREEVITIONS
STOP DESAHUCIOS
AWARENESS CAMPAIGN |
PROXIMITY MADRID
|
SPAIN |
|
|
Short List |
HOW CHARITIES BECAME DONORS
FREE A GIRL
CHARITY |
TBWA\NEBOKO Amsterdam
|
THE NETHERLANDS |
|
|
Short List |
FAMILIES ON THE VERGE OF EXTINCTION
WORLD WILDLIFE FUND
NON PROFIT |
FAMOUS BRUSSELS
|
BELGIUM |
|
|
Bronze
|
805 MILLION NAMES
UNITED NATIONS WORLD FOOD PROGRAMME
FIGHTING HUNGER WORLDWIDE |
FORSMAN & BODENFORS Gothenburg
|
SWEDEN |
|
|
Short List |
SINGING SAILOR
THE SWEDISH PEACE AND ARBITRATION SOCIETY
SUSTAINABLE PEACE AND HUMAN RIGHTS |
ÅKESTAM HOLST Stockholm
|
SWEDEN |
|
|
Short List |
|
D01 Integrated Campaign led by Promo & Activation
|
RABBIT RACE
MEDIA MARKT
MEDIA MARKT |
OGILVY GERMANY Frankfurt
|
GERMANY |
|
|
Gold
|
THE WRITE THING FOR PARKINSON
VLAAMSE PARKINSON LIGA VZW (FLEMISH PARKINSON ASSOCIATION)
INTEREST GROUP |
BBDO BELGIUM Brussels
|
BELGIUM |
|
|
Silver
|
SUNDAY GRANNIES
VODAFONE ROMANIA
TELECOMMUNICATIONS |
McCANN ERICKSON Bucharest
|
ROMANIA |
|
|
Silver
|