| Title | GIFORMANCES |
| Brand | KATONA JÓZSEF THEATRE |
| Product/Service | KATONA JÓZSEF THEATRE |
| Category |
A09. USE OR INTEGRATION OF DIGITAL OR SOCIAL MEDIA |
|
Entrant Company
|
Y&R BUDAPEST, HUNGARY
|
|
Contributing Company
|
Y&R BUDAPEST, HUNGARY
|
Credits
| László Falvay |
Young/Rubicam Budapest |
Creative Director |
| Karolina Galácz |
Young/Rubicam Budapest |
Creative Group Head |
| László Polgár |
Young/Rubicam Budapest |
Art Director |
| Áron Hujber |
Young/Rubicam Budapest |
Art Director |
| Karolina Galácz |
Young/Rubicam Budapest |
Copywriter |
| Péter László |
Young/Rubicam Budapest |
Agency Producer |
| Ádám Haris |
Young/Rubicam Budapest |
Developer |
| Dániel Somogyi |
Young/Rubicam Budapest |
Digital Producer |
| Rita Marosvölgyi |
Young/Rubicam Budapest |
Content Manager |
| Rita Horváth |
Young/Rubicam Budapest |
Account Executive |
| Dávid Lukács |
|
Director Of Photography |
| Tamás Kovács |
|
Director Of Photography |
The Campaign
To reconnect Katona József Theatre with a younger audience, we created a set of emotion gifs.
Youngsters use emotion gifs to express their feelings or reactions online. Therefore, Katona József Theatre gave them a catalogue of emotion gifs, starring the company's most popular actors (who are also celebrities in the country). The gifs express feelings in a fun way, and are ready to be shared on any social platform.
Every 5th person in the country was reached by the campaign.
Results
To reconnect Katona József Theatre with a younger audience, we created a set of emotion gifs.
Youngsters use emotion gifs to express their feelings or reactions online. Therefore, Katona József Theatre gave them a catalogue of emotion gifs, starring the company's most popular actors (who are also celebrities in the country). The gifs express feelings in a fun way, and are ready to be shared on any social platform.
People responded immediately and started using the gif set. The page received over 180,000,000 uniques visitors (in a country of 10 million people) in ONE WEEK.
In the second burst of the campaign, people could reqest gifs that were created for them especially, and posted back to them on Facebook, tagging the reqestor's name. This personalization added to the value of the gifs.
Every 5th person in the country was reached by the campaign.
To reconnect Katona József Theatre with a younger audience, we created a set of emotion gifs.
Youngsters use emotion gifs to express their feelings or reactions online. Therefore, Katona József Theatre gave them a catalogue of emotion gifs, starring the company's most popular actors (who are also celebrities in the country). The gifs express feelings in a fun way, and are ready to be shared on any social platform.
Every 5th person in the country was reached by the campaign.
People responded immediately and started using the gif set. The page received over 180,000,000 uniques visitors (in a country of 10 million people) in ONE WEEK.
Over 1 million impressions so far.
Every 5th person in the country was reached by the campaign.