Winners & Shortlists

THE BIG LEAP

Grand Prix
TitleTHE BIG LEAP
BrandLACOSTE
Product/ServiceLACOSTE
Category A02. DIRECTION
Entrant Company BETC Paris, FRANCE
Advertising Agency BETC Paris, FRANCE
Production Company WANDA PRODUCTIONS Saint-Denis La Plaine Cedex, FRANCE
Credits
Name Company Position
Rémi Babinet BETC Executive Creative Director
Antoine Choque BETC Creative Director
Damien Bellon BETC Art Director/Copywriter
Gabrielle Attia BETC Copywriter/Art Director
Clément Boisseau BETC Strategic Planner
David Green BETC Tv Producer
Seb Edwards Director
Patrick Barbier Wanda Producer
Romain Cavagnac Wanda Producer
Jerome Denis Wanda Producer
Schmooze Sound Production
MPC Vfx
Bertille Toledano BETC Account Director
Brune Failliot BETC Account Executive
Matthieu Kuster BETC Account Manager

Brief Explanation

ThIS film is an epic story of a first kiss and of a man overcoming his fears to show a woman he loves her.More than just a tagline, 'Life is a beautiful sport' is Lacoste's new promise.