| Title | BEING THE BEAR |
| Brand | CANAL+ |
| Product/Service | CANAL+ |
| Category |
A01. FICTION: SERIES OR FILM |
|
Entrant Company
|
BETC Paris, FRANCE
|
|
Contributing Company
|
BETC Paris, FRANCE
|
|
Contributing Company 2
|
BETC DIGITAL Paris, FRANCE
|
Credits
| Stephane Xiberras |
BETC |
Executive Creative Director |
| Olivier Apers |
BETC |
Creative Director |
| Guillaume Rebbot |
BETC Digital |
Copywriter |
| Sandy Semelin |
BETC Digital |
Digital Producer |
| Adrien Armanet |
|
Director |
|
Iconoclast Interactive/Anonymous |
Production House |
|
GUM |
Sound Production |
The Campaign
There are no particular restrictions.
Results
To celebrate their appreciation for the Cannes Film Festival, CANAL+, the ultimate French cinema channel,dreamt up an interactive experience that brings back their illustrious bear and plunges you into the world of movies.An immersive digital experience in HTML 5 where you become the famous director Paul Bearman. By using your voice you can give orders to the first assistant and discover different scenes.
Users were invited to be the director and give orders to the first assistant to replay the main scene in a number of different ways - horror, teen, porn, modern, french.
2 million visits
Over 11 000 tweets
47 000 Facebook shares
The average time spent on the site was 6 minutes