THE BODYSWITCH EXPERIMENT
| Title | THE BODYSWITCH EXPERIMENT |
| Brand | EUROPEAN SPEED-FIT |
| Product/Service | TEST-TRAINING |
| Category |
A05. LIVE EXPERIENCE |
|
Entrant Company
|
BBDO BERLIN, GERMANY
|
|
Contributing Company
|
BBDO BERLIN, GERMANY
|
|
Production Company
|
COBBLESTONE FILMPRODUCTION Berlin, GERMANY
|
Credits
| Wolfgang Schneider |
BBDO Germany Gmbh |
Chief Creative Officer |
| Jan Harbeck/David Mously |
BBDO Berlin Gmbh |
Creative Managing Directors |
| Max Millies/Marius Lohmann |
BBDO Berlin Gmbh |
Creative Directors |
| Bernd Claussen |
BBDO Berlin Gmbh |
Art Director |
| Nicolas Linde/David Missing |
BBDO Berlin Gmbh |
Copywriters/Script |
| Franzis Heusel |
BBDO Berlin Gmbh |
Managing Director |
| Mark Andree |
BBDO Berlin Gmbh |
Client Service Director |
| Maike Schröder |
BBDO Berlin Gmbh |
Group Account Director |
| Eleni Michailidou |
BBDO Berlin Gmbh |
Junior Account Manager |
| Alexander Geier |
BBDO Berlin Gmbh |
Agency Producer |
| Steffen Gentis |
BBDO Germany Gmbh |
Chief Production Officer |
| Juri Wiesner/Nora Hässner |
Cobblestone Filmproduktion Gmbh |
Producer |
|
Cobblestone Filmproduktion Gmbh |
Post Production |
| Egon Riedel |
|
Music/Sound Design |
|
Studio Funk/Berlin |
Audio Production Company |
| Donald Arthur |
|
Voice Over |
| Sören Schaller |
|
Director |
| Casey Campbell |
|
Director Of Photography |
| Sebastian Stoffels |
|
Editor |
| Falk Gärtner |
|
Visual Effects |
The Campaign
Branded entertainment has to be made identifiable on German television as advertisement.
However, our experiment gave participants a branded live experience, so these regulations did
not apply.
Results
Challenge: Motivate out-of-shape guys to join Speed-Fit gyms, by showing them how a great body scores with the ladies.
Idea: The Body Switch Experiment - the first sixpack test drive. In typical flirt locations we set up a booth filled with cameras, microphones and broadcasting technology. From this booth test subjects could digitally 'transplant' their heads onto the body of a perfectly trained model and chat-up women in real-life flirt situations. This way we created an entertaining brand experience for everyone involved.
The Body Switch Experiment was an entertaining promo stunt that gave individuals a branded live experience in three typical flirt locations: a laundromat, a pool and a nightclub. There we set up our branded video booth. Participants were attracted by the set up itself and a Speed-Fit promotion team.
Our experiment was the center of attention in Berlin's flirt locations. Our test subjects experienced that a super body makes you super confident and Speed-Fit generated lots of trail-trainings. (+17% applications in the first quarter compared to 2013)