| Title | MANNEQUINS |
| Brand | PRO INFIRMIS |
| Product/Service | PRO INFIRMIS |
| Category |
A05. LIVE EXPERIENCE |
|
Entrant Company
|
JUNG von MATT/LIMMAT Zürich, SWITZERLAND
|
|
Contributing Company
|
JUNG von MATT/LIMMAT Zürich, SWITZERLAND
|
|
Production Company
|
PUMPKIN FILM Zürich, SWITZERLAND
|
Credits
| Alexander Jaggy |
Jung Von Matt/Limmat |
Executive Creative Director |
| Mateo Sacchetti |
Jung Von Matt/Limmat |
Copywriter |
| Samuel Wicki |
Jung Von Matt/Limmat |
Copywriter |
| Daniel Serrano |
Jung Von Matt/Limmat |
Art Director |
| Lukas Frischknecht |
Jung Von Matt/Limmat |
Graphics |
| Sarida Bossoni |
Jung Von Matt/Limmat |
Agency Producer |
| Marco Dettling |
Jung Von Matt/Limmat |
Account Supervisor |
| Danijel Sljivo |
Jung Von Matt/Limmat |
Account Executive |
| Roman Meister |
Jung Von Matt/Limmat |
Account Executive |
| Alexander Gligorijevic |
Jung Von Matt/Limmat |
Public Relations |
| Nicole Pauli |
Jung Von Matt/Limmat |
Public Relations |
| Alain Gsponer |
Pumpkin Film |
Director |
| Roman Jaeggy |
Pumpkin Film |
Cameraman |
| Caro Buechel |
Pumpkin Film |
Producer |
| Michael Kindermann |
Pumpkin Film |
Producer |
| Daniel Kladiva |
Pumpkin Film |
Editor |
| Dave Thomas Junior |
|
Composer |
The Campaign
The fashion and beauty industry dictates trends that are followed in the media and thus in public. Several kinds of Branded Entertainment revolve around the subject of the perfect look and appearance. The contrasting truth and the real person is being paid far too little attention.
Results
On the International Day of Persons with Disabilities, deformed mannequins were placed in shop windows in Zurich’s Bahnhofstrasse, one of the world’s most elegant shopping streets. To create these mannequins, the bodies of 5 disabled people were measured precisely. The manufacturing process of the dummies and the reaction of the disabled seeing it for the first time created an emotional contrast and made people think.
Standards and ideals make it difficult for the disabled to be included in society. Both in private and professional contexts. By asking the question “Because who is perfect?” the non-profit organisation Pro Infirmis is drawing public attention to the fact that disabled people should be part of our society everywhere and in every situation in life.
A Swiss event is becoming a global movement: In conjunction with the Bahnhofstrasse shops, which wanted the dummies to appear for longer than planned, there are a requests (e.g. from New York) to arrange the same event. The documentary has more than 16 million views on youtube, an earned media contact range of 140'355'539 and makes people think about the inclusion of disabled people worldwide.