AFTERGLOW - A PHILIPS AMBILIGHT EXPERIENCE
| Title | AFTERGLOW - A PHILIPS AMBILIGHT EXPERIENCE |
| Brand | PHILIPS TV (TPVISION) |
| Product/Service | TELEVISION |
| Category |
A02. NON-FICTION: SERIES OR FILM |
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Entrant Company
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AHLSTRAND & WåLLGREN Stockholm, SWEDEN
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Contributing Company
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AHLSTRAND & WåLLGREN Stockholm, SWEDEN
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Production Company
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SWEETGRASS PRODUCTIONS Nelson, CANADA
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Production Company 2
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COLONY Stockholm, SWEDEN
|
Credits
| Joakim Örnstig |
Philips TV |
Marketing Director |
| Ulf Ahlstrand |
Ahlstrand/Wållgren |
Account Director |
| Joakim Wållgren |
Ahlstrand/Wållgren |
Creative Group Head |
| Cristopher Gedda Westrell |
Ahlstrand/Wållgren |
Associate Creative Director |
| Johan Schnönfeldt |
Ahlstrand/Wållgren |
Art Director |
| Helena Bengstsson |
Ahlstrand/Wållgren |
Account Manager |
| Mark Baughen |
Colony Productions |
Agency Producer |
| Nick Waggoner |
Sweetgrass Productions |
Director |
| Mike Brown |
Sweetgrass Productions |
Producer |
The Campaign
Philips TV have something called Ambilight. It's small LED lights that projects the light and color from the screen to the wall behind it. It gives the viewer a larger and cooler experience. What we wanted to do with this film was to put light and color on to somehting that was already cool and make it amazing.
Thus Afterglow was born. A real mini-feature skifilm starring some of the best riders in the world, all set at night...
Results
Se above.
The foundation of the campaign was the film which was edited into various versions, length and for various media. We also had ads, online banners, partnerships, events with the riders etc to kick this off.
The film was launched like a Hollywood film, with a teaser, a trailer and finally the long version. The film was also launched via film festivals, around 20 of them in Europe and North America, with focus on skiing/outdoor. It won the IF3 award, for best Short Film and best Cinemotagraphy which kick-started the hype in social channeles. The pre-phase ended in a World Premier in Stockholm at a Cinema with 400 invited guest, a red carpet and lots of press attending. In the words of Nick Waggoner "It's not hollywood...It's not advertising" it's somewhere in between.
The pre-phase has been extremly popular. With fantastic articles in Fast Company, Wired, Outside Magazine as wel as almost every skimagasine online and press. They hype for "This years most captivating movie" as Outside describes it have been far beyond out expectations. As the film was released a few days before the entry date of Eurobest we have no more data or effectivess. The film versions had reach a total of around 2 million views on YouTube and Viemo in a couple of days.