| Title | FROM SKYPE TO REAL LIFE |
| Brand | HOP! |
| Product/Service | AIRLINE COMPANY |
| Category |
A02. NON-FICTION: SERIES OR FILM |
|
Entrant Company
|
LES GAULOIS Puteaux, FRANCE
|
|
Contributing Company
|
LES GAULOIS Puteaux, FRANCE
|
|
Production Company
|
MONODOT Brussels, BELGIUM
|
Credits
| Gilbert Scher |
LES GAULOIS |
Global Creative Director |
| Marco Venturelli |
LES GAULOIS |
Creative Director |
| Luca Cinquepalmi |
Les Gaulois |
Creative Director |
| Sarah Bouadjera |
LES GAULOIS |
Tv Producer |
| Sabrina Bourzat |
Les Gaulois |
Art Director Web |
| Valère Dayan |
LES GAULOIS |
Art Director Web |
| Julia Ben Rabah |
Les Gaulois |
Copywriter Web |
| Jean Benaim |
Les Gaulois |
Head Of Digital |
| Vincent Vacher |
Les Gaulois |
Digital Project Manager |
| Lionel Guérin |
Hop |
Ceo |
| Hélène Abraham |
Hop |
Marketing Director |
| Elisabeth Billiemaz |
Les Gaulois |
Managing Director |
| Vincent Touchard |
Les Gaulois |
Account Director |
| Pierre/Jean Fardin |
Les Gaulois |
Account Executive |
| Cécile Di Mascio |
LES GAULOIS |
Agency Producer |
| Lionel Dray |
LES GAULOIS |
Music Supervisor |
| Tatiana Pierre |
Monodot |
Producer |
| Cécile Verheyden |
Monodot |
Director |
The Campaign
HOP! is a regional airline of the Airfrance Group.
The strategy was to challege a unusual but big competitor: the Internet.
People are always connected online and so feel less of the need to visit each other.
We needed to remind people the value of the meeting in person.
Expecially in comparaison to the cheap price of an HOP! plane ticket.
At the same time we needed to create traffic on the booking platform and improve the brand
notoriety.
Results
HOP! is a regional, non-turistic airline company. It's core mission is to help people and family to
get together.
The value of the brand are cheap, fast and simple.
So we chose the most simple and real execution, making sure that everybody in our target can
relate to the storytelling.
We selected 8 people and flew them to the cities where their family and friends live.
We recreated their homes in a van and then filmed a very special skype call where they jump from
screen to real life. The reactions of friends and family were the best demonstration of our concept:
connected is good, together is better.
At the end of the film we linked a special facebook app. This showed a map of all facebook friends
reached by Hop! with the possibility to immediately buy the cheapest ticket.
Many websites and reference blogs write and react about the film
The video received lot of positive comments.
More than 1.560.000 views of the video on Youtube in the first week.
+250% visit on HOP! website and booking platform.
Hundreds of partecipants to the facebook game to win HOP! ticket to go visit who they want.
The objective of notoriety is reached, the video is shared and viewed.
The objective of humanity development of the brand is reached.