| Title | SOUNDS FROM TORTURE |
| Brand | AMNESTY INTERNATIONAL PORTUGAL |
| Product/Service | STOP TORTURE |
| Category |
A06. USE OR INTEGRATION OF MUSIC |
|
Entrant Company
|
LEO BURNETT LISBOA, PORTUGAL
|
|
Contributing Company
|
LEO BURNETT LISBOA, PORTUGAL
|
Credits
| Luciana Cani |
Leo Burnett Lisboa |
Executive Creative Director |
| Steve Colmar |
Leo Burnett Lisboa |
Creative Director |
| Nuno Salvaterra |
Leo Burnett Lisboa |
Head Of Art/Designer |
| Leonardo Pinheiro |
Leo Burnett Lisboa |
Art Director |
| Jaime Nascimento |
Leo Burnett Lisboa |
Copywriter |
| Raul Palhares |
Leo Burnett Lisboa |
Copywriter |
| Nuno Frade |
Leo Burnett Lisboa |
Head Of Digital Production |
| Hugo Lage |
Leo Burnett Lisboa |
Director |
| Emanuel Serodio |
Leo Burnett Lisboa |
Sound Designer |
| Cristina Almeida |
Leo Burnett Lisboa |
Production Director |
| Nuno Pina |
Freelancer |
Production Art Director |
|
JSVC Deco |
Builders |
| Henrique Serra |
Freelance |
Dop |
|
Grupo Nova Imagem |
Studio And Lightning |
| Cristovão |
Exposed Image |
Photographer |
|
Todos.pt |
Studio |
|
Skills Studio |
Sound Capture |
|
Dizplay |
Audio Post Production |
The Campaign
Branded Entertainment is giving its first steps in Portugal. There are some big telecommunication companies and some small businesses producing content in that matter, but there are a lot of things still to be done.
Results
We’re challenged to create awareness for the cause "Stop Torture”, from Amnesty International Portugal. In order to do that, we decided to build a musical instrument from several instruments used in torture methods. If the suffering of torture victims wasn't being heard, we decided to amplify it so everyone would listen to this call for help.
Musicians and artists were invited to build this new musical instrument. Hammers, barrels, knives, pliers, boiling, battery, ropes, were put together to make this sound echoing in the streets and on the website soundsfromtorture.com.
The sound caught the ears of musicians and the press, who helped amplifying it. While the musicians played the drum set, the press made it sound louder. And now Amnesty International has a new instrument to help victims of torture and abuse be heard across Portugal.