ELECTRIC THEATRE COLLECTIVE London, UNITED KINGDOM
Production Company 3
WAVE STUDIOS London, UNITED KINGDOM
Credits
Name
Company
Position
Alexander Reiss
Saatchi/Saatchi Düsseldorf
Executive Creative Director
John Pallant
Saatchi/Saatchi EMEA
Copywriter
Alexander Reiss
Saatchi/Saatchi Düsseldorf
Art Director
Andy Gulliman
Saatchi/Saatchi Worldwide
Executive Producer
Lexy Stingl
Saatchi/Saatchi London
Producer
Annette Berkenbusch
Saatchi/Saatchi Düsseldorf
Producer
Michael M. Maschke
Saatchi/Saatchi Düsseldorf
Producer
Jamie Rafn
Smuggler London
Director
Ray Leakey
Smuggler London
Producer
Stephanie Rupp
Saatchi/Saatchi Düsseldorf
Managing Director
Tatjana Flöthmann
Saatchi/Saatchi Düsseldorf
Account Director
The Campaign
Frankly, there's no Branded Entertainment for vacuum cleaners out there. There's just content that rationally explains products or demonstrates how they work. We wanted to change this - we wanted to win people over their hearts to a product that’s usually bought by the head.
Results
Robot vacuum cleaners are still niche products today. But the challenge for the agency has not only been to get the Vorwerk Kobold VR200 out of that niche, it has also been to develop a piece of content that gets understood and liked in seven different countries around the globe - from Europe to China.
Saatchi & Saatchi Düsseldorf solved this challenge by developing “Vacuum love”. A film in a universal language that is understood globally: Love.
Taking place in a modern household it tells the story of a little, clumsy vintage toy robot that falls in love with the robot vacuum cleaner Kobold VR200. But regardless how hard the toy robot tries the Kobold VR200 can’t be distracted and keeps cleaning the house to perfection. This way we manage to smoothly drop a product demonstration while telling a romantic love story - which will actually find a happy end.
Over 400.000 views on Youtube and hundreds of blogs around the world shared „Vacuum love“ by today. This is amazing, because all results so far were reached without any paid-media support. A paid-media support for the campaign won't start until Christmas 2014.