There little regulation in Belgium. Despite the possibilities there's very little creative output.
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The Classical Comeback is the first music video for a classical composer.
We invented a new music video format that combines the timeless emotion of classical music with the visual talent of a contemporary director. B-classic sent Raf Reyntjens, one of Belgium’s finest directors, to South Korea. He shot B-classic’s first Classical Comeback music video and the local Wayeva group performed a unique choreography on Dvořák's New World. Asia today is what America was 100 years ago: the new world.
The first Classical Comeback music video was launched on YouTube. We chose to produce a music video because YouTube is one of the primary channels were youngsters experience new music.
B-Classic is an innovative Belgian classical music festival that leverages the power of classical music to engage new audiences -- without compromising on quality.
How could we reconnect classical music with young people? With the ever-shortening attention span in mind, we launched a new music video format that combines the timeless emotion of classical music with the visual talent of a contemporary director. The Classical Comeback is the first proper music video for a classical composer. Our idea is based on the insight that we live in a visual world, where people discover music via YouTube & social media.
• We racked up over 3 million views on YouTube
• All the big entertainment sites like 9Gag and Buzzfeed picked up the video.
• We stirred a debate in the national press and the music video was featured on Belgian's late night show and was an item on the news.
• We were invited to explain the project at the Belgian youngster channel JIMtv.
• From Japan to CNN, it didn’t go unnoticed at news redactions all over the world.
• Belgian channels such as '8' and even MTV agreed to air the Classical Comeback video in their normal programming, in between Miley Cyrus and others.