| Title | REVENGE OF THE BIRDS |
| Brand | ROVIO |
| Product/Service | ANGRY BIRDS |
| Category |
A02. NON-FICTION: SERIES OR FILM |
|
Entrant Company
|
DDB STOCKHOLM, SWEDEN
|
|
Contributing Company
|
DDB STOCKHOLM, SWEDEN
|
Credits
| Stefan Gustafsson |
DDB Stockholm |
Copywriter |
| Simon Higby |
DDB Stockholm |
Art Director |
| Jerker Fagerström |
DDB Stockholm |
Creative Director |
| Jon Dranger |
DDB Stockholm |
Digital Director |
| Carl Linder |
DDB House |
Executive Producer |
| Fabian Mannheimer |
It's Showtime |
Executive Producer |
| Gustav Garhammar |
It's Showtime |
Technical Producer |
| Mårten Lindsjö |
It's Showtime |
Director |
| Herman Söderström |
DDB House |
Film Editor |
| Lasse Sander |
Plop |
Music |
| Fredrik Sundgren |
Plop |
Sound |
| Mats Blomberg |
Plop |
Sound |
|
DDB House |
Post Production |
The Campaign
This piece of content has been made for a Global audience. Therefore we are restricted by any
country who sensors online content.
The country of origin for the work is Sweden, which is one of the most open countries on earth.
So in terms of restrictions we have not encountered any.
Results
The Angry Birds game is all about humans firing our feathered friends towards obstacles using
catapults. Resulting in millions of crashes and countless lost feathers.
This film turns that scenario around. For the angry birds it's pay back time. Now, it's the birds
chance to control the humans.
Using motion-tracking technology we allow the birds head movements to control 3 ski carts.
Which are fired down a ski slope carrying three humans.
So who are these crash test dummies? They are one of the founders of the Angry Birds game
itself and two all time high scorers. So the birds really can get their own back on the people who
have annoyed them the most.
Everything is recorded in a documentary style film from start to finish.
We hope you enjoy it!
The content was released primarily via Angry Birds YouTube channel. From there it was also
seeded amongst known bloggers, media outlets and also as content in the game itself.
It was a huge success, and today the viewer count on Youtube is around 600 000 and still counting.