Title	FLASHBACK
Brand	BERLIN TOURISMUS & KONGRESS
Product/Service	THE VISITBERLIN MUSEUM PASS
Category	A05. LIVE EXPERIENCE
Entrant Company	BBDO BERLIN, GERMANY
Contributing Company	BBDO BERLIN, GERMANY

Name	Company	Position
Wolfgang Schneider	BBDO Germany Gmbh	Chief Creative Officer
David Mously/Jan Harbeck	BBDO Berlin Gmbh	Creative Managing Directors
Max Millies/Marius Lohmann	BBDO Berlin Gmbh	Creative Directors
Nina Mendez/Christopher Brinkmann	BBDO Berlin Gmbh	Art Directors
Fabian Ruether	BBDO Berlin Gmbh	Junior Art Director
Max Millies/Lars Baldermann	BBDO Berlin Gmbh	Copywriters
Franzis Heusel	BBDO Berlin Gmbh	Managing Director
Mark Andree	BBDO Berlin Gmbh	Client Service Director
Maike Schröder	BBDO Berlin Gmbh	Group Account Director
Rebecca Sander	BBDO Berlin Gmbh	Junior Account Manager
Alexander Geier	BBDO Berlin Gmbh	Agency Producer
Steffen Gentis	BBDO Germany Gmbh	Chief Production Officer
Maya Iseli	BBDO Berlin Gmbh	Art Buyer
Maximilian Duwe		Production/Producer/Director/Editor
Egon Riedel		Music/Sound Design
Jan Single		Voice Over
Frank Restle		Director Of Photography
	Studio Funk Berlin	Audio Production Company
Nadine Dyballa		Producer

The Campaign

Branded Entertainment has to be made identifiable on german television as advertisement. But since we offered people a branded outdoor experience, these regulations didn't apply.

Results

The Challenge: Create awareness for the city's museums by getting tourists interested in the fascinating history of the Berlin Wall. The Idea: A surprising technology turned the last remaining sections of the wall into projection surfaces. The projections were invisible to the human eye. Only through the flash of cameras, historical images appeared on the tourist's fotos. This way we turned normal sightseeing-tours into thrilling time travels.

Thousands of tourists take photos of the Berlin Wall every day. We used this attention to surprise them with a spectacular installation, that turned the last remaining sections of the Berlin Wall into interactive billboards.

Tourists from all over the world got stunning photographic souvenirs, many of which were uploaded on social networks like facebook, twitter and instagram. This way visitBerlin got a lot of and Berlin's museums got a significant increase of visitors.