| Title | PEARLS |
| Brand | AIDES |
| Product/Service | AIDS PREVENTION |
| Category |
A01. ART DIRECTION/PRODUCTION DESIGN |
|
Entrant Company
|
TBWA\PARIS, FRANCE
|
|
Advertising Agency
|
TBWA\PARIS, FRANCE
|
|
Production Company
|
\ELSE Boulogne-Billancourt, FRANCE
|
Credits
| Anne Vincent |
TBWA PARIS |
Executive Vice President |
| Jean Francois Goize |
TBWA PARIS |
Creative Director |
| Marianne Fonferrier |
TBWA PARIS |
Art Director |
| Antoine Colin |
TBWA PARIS |
Copywriter |
| Maxime Boiron |
ELSE |
Head Of Tv |
| Julie Champin |
TBWA PARIS |
Art Buyer |
| Jennifer Bauche/Cathy Pericone |
ELSE |
Tv Producers |
| Fabrice Pouvreau |
ELSE |
Sound Director |
| Aurelien Chauvaud |
. |
Photographer |
| Aurelien Chauvaud/Ilan Rosenblatt |
. |
Directors |
| Graciano Gracy/Ireland Paje/Piot Riz |
. |
Music Composers |
| Christian Andreo/Antoine Henry/Charmaine Da Costa Soares |
AIDES |
Advertiser Handlers |
| Véronique Fourniotakis/Marion Floch/Teddy Notari |
TBWA PARIS |
Account Handlers |
Brief Explanation
« No condom, no sex »
It’s with this message that the association AIDES want to remind the public how important it is to protect oneself.
That’s why, we imagined 4 short fims as naked and bare as they are esthethic, each one developed in print format and targeting one of these populations. They are named « Peas », « Knitting », « Pearls » and « Puzzle », evocative names that reveal what the long winter nights can look like….without a condom. A smart and viral campaign, far from developing a moralistic speech, that ends with this clear message : « no condom, no
sex »