WELCOME TO THE X. EMBRACE THE UNKNOWN.
| Title | WELCOME TO THE X. EMBRACE THE UNKNOWN. |
| Brand | BMW GROUP |
| Product/Service | BMW X4 |
| Category |
A07. USE OF MUSIC |
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Entrant Company
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PLAYDIS! Berlin, GERMANY
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Advertising Agency
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SERVICEPLAN Munich, GERMANY
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Production Company
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RADICAL MEDIA Berlin, GERMANY
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Production Company 2
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TIME BASED ARTS London, UNITED KINGDOM
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Production Company 3
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PLAYDIS! Berlin, GERMANY
|
Credits
| Alexander Schill |
Serviceplan |
Chief Creative Officer |
| Maik Kaehler |
Serviceplan |
Executive Creative Director Worldwide |
| Nikolaus Ronacher |
Serviceplan |
Creative Director |
| Nina Puri |
Serviceplan |
Copywriter |
| Angeliki Karnoupaki |
Serviceplan |
Copywriter |
| Iliés Terki Hassaine |
Serviceplan |
Art Director |
| Kristian Von Elm |
Serviceplan |
Account Supervisor |
| Florian Klietz |
Serviceplan |
Account Supervisor |
| Christine Kastens |
Freelancer |
Agency Producer |
| Christoph Petzenhauser |
Radical Media |
Producer |
| Sebastian Strasser |
Radical Media |
Director |
| Linus Sandgren |
Freelancer |
Cinematographer |
| Georg Von Dem Bussche |
Playdis! |
Composer/Producer |
| Volker Meitz |
Playdis! |
Music Co/Writer |
| Felix Haaksman |
Playdis! |
Music Producer |
| Nils Landmark |
Freelancer |
Editor |
| Jens Hoffmann |
Serviceplan |
Management Supervisor |
| Frank Wiedemann |
Innervisions |
Additional Sounds |
| Jan Driver |
Radical Sounds |
Mastering |
Brief Explanation
The new BMW X4 explores the urban landscape of a city built on waves. In order to support the sci-fi heroic feel of the film, the music pays homage to classic cyberpunk movies such as Blade Runner in a modern outfit. The voiceover is sonically and rhythmically embedded in the music as a poetic vocal.
Creative Execution
The music is an original composition by Georg von dem Bussche and Volker Meitz.