Title	THE GREATEST STORY
Brand	UNICEF
Product/Service	AWARENESS MESSAGE
Category	A11. CASTING
Entrant Company	FORSMAN & BODENFORS Gothenburg, SWEDEN
Advertising Agency	FORSMAN & BODENFORS Gothenburg, SWEDEN
Media Agency	MAXUS GLOBAL Stockholm, SWEDEN
Production Company	ACNE PRODUCTION Stockholm, SWEDEN

Name	Company	Position
Johanna Hofman/Bang/Agnes Stenberg/Schentz	Forsman/Bodenfors	Art Director
Marcus Hägglöf	Forsman/Bodenfors	Copywriter
Jacob Nelson	Forsman/Bodenfors	Account Supervisor
Lena Birnik	Forsman/Bodenfors	Account Manager
Magnus Kennhed/Helena Wård	Forsman/Bodenfors	Agency Producer
Desirée Maurd	Forsman/Bodenfors	Pr
Nina Andersson	Forsman/Bodenfors	Designer
F/B Factory	Forsman/Bodenfors	Original
Tortbjörn Martin/Tomas Skoging	ACNE Production	Director
Petur Mogensen	ACNE Production	Executive Producer
Fredrik Skoglund	ACNE Production	Producer
Christian Haag	ACNE Production	D.o.p
Chimney Pot	Chimney Pot	Post Production
Petra Hallebrant	UNICEF	Director Of Communication
Jim Carlberg	UNICEF	Senior Marketing Officer
Åsa Lee	UNICEF	Marketing Officer

Brief Explanation

In this Unicef ad, Jesus, Gandhi and Mother Theresa meet a dude, who chose an easier way to save lives. But how do you portray a get-togheter between three of the worlds kindest people, Jesus, Mother Theresa and Ghandi. In an intimate dinner party between the three of them with one odd participant: Avarage Joe.

Creative Execution

We had to be visually on target while casting, but at the same time give them all a personal twist so they didn’t end up standard characters (since the’ve all appeard in cameos throuout film history). So we gave Jesus an arrogant touch, Ghandi a naiv appearance, and made Mother Theresa a comforting woman in her best years welcoming our hero in this film with open arms: The avarage Joe. A clueless, yet lovable guy with a broken english. There had to be a good group dynamic where they all complemented each other in a casual conversation. Our working reference was the chatty dinner scene from Goodfellas.