Title	NEW BEES
Brand	GREENPEACE
Product/Service	GREENPEACE
Category	A10. ANIMATION
Entrant Company	DDB PARIS, FRANCE
Advertising Agency	DDB PARIS, FRANCE
Production Company	WOODBLOCK Berlin, GERMANY

Name	Company	Position
Alexandre Hervé	Ddb Paris	Executive Creative Director
Alexander Kalchev	DDB Paris	Creative Director/Copywriter/Director/Editor
Xavier Mendiola	DDB Paris	Account Director
Marie Elise Archambaud	DDB Paris	Account Manager
Cecile Cabon	DDB Paris	Account Manager
Axel Renaudin	Greenpeace	Advertiser Supervisor
Polynoid	Woodblock	Director
Tanja Häring	Woodblock	Dop

Brief Explanation

Since 2006, honey bees are disappearing across the world, putting at at risk crops that are worth more than $200 billion all over the world. The 'Colony Collapse Disorder' or CCD results in the bees suddenly fleeing their hive and ending up dead. And if CCD continues, the consequences for the agricultural economy — and even for our ability to feed ourselves — could be dire. 'Currently, the survivorship of honeybee colonies is too low for us to be confident in our ability to meet the pollination demands of U.S. agricultural crops,' a USDA report said.

Creative Execution

The film was entirely produced for 40 thousand euros over the course of many months by the dedicated team at Polynoid. As the client was a particular case, everybody waived