Title | NEW BEES |
Brand | GREENPEACE |
Product/Service | GREENPEACE |
Category |
A10. ANIMATION |
Entrant Company
|
DDB PARIS, FRANCE
|
Advertising Agency
|
DDB PARIS, FRANCE
|
Production Company
|
WOODBLOCK Berlin, GERMANY
|
Credits
Alexandre Hervé |
Ddb Paris |
Executive Creative Director |
Alexander Kalchev |
DDB Paris |
Creative Director/Copywriter/Director/Editor |
Xavier Mendiola |
DDB Paris |
Account Director |
Marie Elise Archambaud |
DDB Paris |
Account Manager |
Cecile Cabon |
DDB Paris |
Account Manager |
Axel Renaudin |
Greenpeace |
Advertiser Supervisor |
Polynoid |
Woodblock |
Director |
Tanja Häring |
Woodblock |
Dop |
Brief Explanation
Since 2006, honey bees are disappearing across the world, putting at at risk crops that are worth
more than $200 billion all over the world. The 'Colony Collapse Disorder' or CCD results in the
bees suddenly fleeing their hive and ending up dead. And if CCD continues, the consequences
for the agricultural economy and even for our ability to feed ourselves could be dire.
'Currently, the survivorship of honeybee colonies is too low for us to be confident in our ability to
meet the pollination demands of U.S. agricultural crops,' a USDA report said.
Creative Execution
The film was entirely produced for 40 thousand euros over the course of many months by the
dedicated team at Polynoid. As the client was a particular case, everybody waived