Winners & Shortlists

DRIVE THE FUTURE

TitleDRIVE THE FUTURE
BrandFORMULA E
Product/ServiceFORMULA E
Category A02. DIRECTION
Entrant Company GREAT GUNS London, UNITED KINGDOM
Advertising Agency DARE London, UNITED KINGDOM
Production Company GREAT GUNS London, UNITED KINGDOM
Credits
Name Company Position
Sean Thompson Dare Chief Creative Officer
Pete Conelly Dare Creative Director
Campbell Beaton Dare Agency Producer
Sean Thompson Great Guns Director
Pete Conelly Great Guns Director
Tim Francis Great Guns Producer
Alex Melman Freelance Cinematographer
James Rose Final Cut Editor

Brief Explanation

“Drive the Future” sees a sleeping city shaken up by a surreal force: the backdraft of a Formula E Electric Racing car. The film uses the extreme high speeds of the Phantom camera to present elements of the city moving like never before. Throughout the sequence a distant voice of a young girl adds intrigue and expectancy as she describes the coming of a new dawn.