| Title | GLORIOUS NOTHING DAYS |
| Brand | ARLA FOODS |
| Product/Service | ANCHOR CHEDDAR |
| Category |
A06. SCRIPT |
|
Entrant Company
|
CHI & PARTNERS London, UNITED KINGDOM
|
|
Advertising Agency
|
CHI & PARTNERS London, UNITED KINGDOM
|
|
Production Company
|
SOMESUCH & CO London, UNITED KINGDOM
|
Credits
| Jonathan Burley |
CHI/Partners |
Executive Creative Director |
| Jim Bolton |
CHI/Partners |
Creative Director |
| Matt Searle |
CHI/Partners |
Copywriter |
| Sarah Levitt |
CHI/Partners |
Art Director |
| Nicola Ridley |
CHI/Partners |
Agency Producer |
| Lee Groombridge |
Somesuch/Co |
Production Company Producers |
| Kim Gehrig |
Somesuch/Co |
Director |
| David Procter |
Freelancer |
Dop Lighting Cameraman |
| Tom Lindsay/Fouad Gaber |
Trim |
Editor |
| Kim Ellis |
CHI/Partners |
Account Director |
| Ryan Colet |
CHI/Partners |
Account Manager |
| Matt Nixon |
CHI/Partners |
Planner |
| Adam Henderson |
CHI/Partners |
Agency Producer Assistant |
Brief Explanation
In 2014, Anchor is supporting their cheddar for the first time since it launched, with a new campaign. Using a combination of timelapse, real time and slo-mo techniques, the campaign celebrates the glorious nothing days of one real family. Those small, but oh-so-special moments when nothing madly important is planned and family can just be family. Days filled with mucking about and mischief, and where cheese on toast is as gourmet as it gets.