Title	THE AMAZING BABY&ME 2
Brand	EVIAN
Product/Service	EVIAN
Category	A09. VISUAL EFFECTS
Entrant Company	BETC Paris, FRANCE
Advertising Agency	BETC Paris, FRANCE
Production Company	ACNE PRODUCTION Stockholm, SWEDEN

Name	Company	Position
Rémi Babinet	BETC	Executive Creative Director
Filip Nilsson	BETC	Executive Creative Director
Agnes Cavard	BETC	Art Director
Valerie Chidlovsky	BETC	Copywriter
Felix Falzon	BETC	Assistant Art Director
Fabrice Brovelli/Marine Monbeig	BETC	Tv Producer
Tomas Skoging		Director
Christophe Caurret	BETC	Music Creative Director
Martine Picard	BETC	Media Strategy Director
	Mikros Image/Spi	Visual Effects
Marielle Durandet/Dominique Verot/Gaelle Gicqueau/Alix De Luze/Charlotte Bals	BETC	Agency Management
Laurent Houel/Elsa De Guzman/Laurence Foucher	Evian	Agency Management

Brief Explanation

The legendary Spider-Man is the hero of « The Amazing Baby & me 2 » film. Spider-Man stops suddenly in a New York street. He is stunned to see his reflection in a mirrored window, looking incredibly cute bouncing around in his knitted baby super-hero suit.

Creative Execution

We worked with two choreographers in L.A. from a framework we had created beforehand and then we shot a really good dancer on set. It was a two-day shoot with two days of preparation. The stunt guy was the same that plays Spider-Man in the film, but he’s not at all a dancer, just one of the world’s best stunt men. Everything we see in the film is the stuff that he learned in a couple of hours the day before. A professional dancer also did the dance moves and the body popping and we shot that as a reference. When we came back to Paris we shot a couple of nine-month-old babies for a day with two cameras from all angles, and tried to imitate it with an adult behind them, holding them. All that went into the animation process as a reference for the animators. Then together with the animators we spent seven weeks working on everything; every move, discussing the smallest of details.