| Title | THE CITY |
| Brand | HEINEKEN |
| Product/Service | HEINEKEN |
| Category |
A07. USE OF MUSIC |
|
Entrant Company
|
750MPH London, UNITED KINGDOM
|
|
Advertising Agency
|
WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
|
|
Production Company
|
TRAKTOR Los Angeles, CA, USA
|
Credits
| Mark Bernath |
Wieden/Kennedy Amsterdam |
Executive Creative Director |
| Eric Quennoy |
Wieden/Kennedy Amsterdam |
Executive Creative Director |
| Thierry Albert |
Wieden/Kennedy Amsterdam |
Creative Director |
| Faustin Claverie |
Wieden/Kennedy Amsterdam |
Creative Director |
| Mike Bond |
Wieden/Kennedy Amsterdam |
Art Director |
| Bern Hunter |
Wieden/Kennedy Amsterdam |
Copywriter |
| Tony Stearns |
Wieden/Kennedy Amsterdam |
Agency Producer |
| Ross Plummer |
Wieden/Kennedy Amsterdam |
Agency Producer |
| Traktor |
Traktor |
Director |
| Traktor |
Traktor |
Production Company |
| Richard Orrick |
Work Post |
Editor |
| Sam Ashwell |
750mph |
Sound Engineer |
| 750mph |
750mph |
Sound Studio |
Creative Execution
For Heineken cities we were presented with a 6 min Elvis track and asked to make it fit to a 2min/90/60/30 sec edit.
The creative directors were very keen for the song to still have a start, middle and end, as well as having key musical moments for the bouncer and yoga sections. We also added extra keys to punctuate the club scene, adding a few chords in key with the track and in time with action.
The trick once the music edit had been achieved and approved was to get a mix sympathetic to the film with the all the spot effects and at atmos.