Winners & Shortlists

MARIOS

TitleMARIOS
BrandPERNOD RICARD
Product/ServiceCHIVAS
Category A02. DIRECTION
Entrant Company HAVAS WORLDWIDE LONDON, UNITED KINGDOM
Advertising Agency HAVAS WORLDWIDE LONDON, UNITED KINGDOM
Production Company SOMESUCH & CO London, UNITED KINGDOM
Credits
Name Company Position
Mark Fairbanks Havas Worldwide London Executive Creative Director
Andre Moreira Havas Worldwide London Creative Director
Dominic Gettins Havas Worldwide London Copywriter
Phil Beamount Havas Worldwide London Art Director
Lucy Powell Havas Worldwide London Agency Producer
Sam Myers Havas Worldwide London Agency Producer
Leila Bartlam Havas Worldwide London Agency Producer
Anthony Edwards Havas Worldwide London Strategy Director
Andy Quin Havas Worldwide London Planner
Christopher Skillicorn Havas Worldwide London Planner
Daniel Floyed Havas Worldwide London Advertiser Supervisor
Paola Bersi Havas Worldwide London Account Director
Elisabet Jonsdottir Havas Worldwide London Account Director
Jacqueline Chou Havas Worldwide London Account Director
Carole Guiet Havas Worldwide London Account Manager
Duska Howells Havas Worldwide London Project Manager
Seth Wilson Somesuch/Co. Executive Producer
George Belfield Somesuch/Co. Director
Dulcie Kellett Somesuch/Co. Producer

Brief Explanation

These commercials demonstrate that the ancient codes of Chivalry, which lie at the heart of the Chivas brand, are far from dead. In fact, they are transforming people’s lives around the world today –the proof is in the growing, global phenomenon of Social Entrepreneurship. The long format documentary films present the work of each of four Social Entreprises, through the eyes of their founders. They show the benefits of their philosophy to their bottom line as well as on the communities that are revived or sustained by them. The commercials are a rallying cry to join the cause –weaving together the stories of four social entrepreneurs from four continents with a powerful speech by a timeless ‘bard’character about the power that money has to do good. The setting is a deserted boxing hall, symbolic of the struggles faced by businesses and that of a modern gent, wishing to add meaning to his achievements. They end by directing the viewer to engage further by joining 'The Venture' –a Chivas Regal created mentoring program and funding pool of $1 Million.