Winners & Shortlists

TREE

TitleTREE
BrandSWISSCOM (SCHWEIZ)
Product/ServiceTELECOMMUNICATION
Category A04. CINEMATOGRAPHY
Entrant Company HEIMAT Berlin, GERMANY
Advertising Agency HEIMAT Berlin, GERMANY
Media Agency MEDIASCHNEIDER Zürich, SWITZERLAND
Production Company CZAR Berlin, GERMANY
Production Company 2 FEIT FILM Zürich, SWITZERLAND
Credits
Name Company Position
Guido Heffels Heimat/Berlin Cco/Founder
Andreas Mengele Heimat/Berlin Chief Strategy Officer/Founder
Michael Schachtner Heimat/Berlin Creative Director
Ole Vinck Heimat/Berlin Creative Director
David Morales Heimat/Berlin Senior Art Director
Philipp Gloyer Heimat/Berlin Senior Copywriter
Till Hopf Heimat/Berlin Account Director
Joe Vanhoutteghem CZAR Director
Wiebke Feit/Thorne Mutert Feit Films/CZAR Executive Producer
Tim Alexander Swisscom Head Of Marketing/Communication

Brief Explanation

The sight of an old Swiss tree inspires a man to see more than a tree. He sees the tree changing before his eyes. A tree house unfolds, unveils for a moment the girl of his dreams – and transforms further into a magic tree ship. The roots of the tree start breaking out of the earth and the whole tree begins to float in the air. It travels the country in search of a new place to grow further and finds it. On the basis of the tree the man realizes that the whole country is filled with possibilities.