| Title | BANKJOB |
| Brand | AUDI |
| Product/Service | AUDI APPROVED :PLUS |
| Category |
A11. CASTING |
|
Entrant Company
|
THJNK Hamburg, GERMANY
|
|
Advertising Agency
|
THJNK Hamburg, GERMANY
|
|
Production Company
|
TEMPOMEDIA Hamburg, GERMANY
|
|
Production Company 2
|
CHIMNEY DEUTSCHLAND Berlin, GERMANY
|
Credits
| Armin Jochum |
Thjnk Ag |
Chief Creative Officer |
| Gerrit Zinke |
Thjnk Ag |
Executive Creative Director |
| Tobias Ahrens |
Thjnk Ag |
Creative Director |
| Thomas Nabbelfeld |
Thjnk Ag |
Agency Producer |
| Tobias Ahrens |
Thjnk Ag |
Copywriter |
| Gilles Scheuren |
Thjnk Ag |
Account Manager |
| Florian Schramm |
Thjnk Ag |
Account Manager |
| Perry Newberry |
Freelancer |
Art Director |
| Alex Feil |
Freelancer |
Director |
| Ekkehart Pollack |
Freelancer |
Dop |
| Ashton Hinkinson Casting |
Ashton Hinkinson Casting |
Casting |
| Sabine Panek |
Freelancer |
Editor |
| Vera Portz |
Tempomedia Filmproduktion Gmbh |
Executive Producer |
| Justin Niklas Mundhenke |
Tempomedia Filmproduktion Gmbh |
Producer |
| Steffen Röthinger |
Chimney Germany |
Vfx Supervisor |
| Sam Hencher |
Chimney Germany |
Senior Flame Artist |
| Philipp Fehling |
Chimney Germany |
Senior Flame Artist |
| Johannes Roeske |
Nhb Ton Gmbh |
Sounddesign/Mix |
| Supreme Music Gmbh |
Supreme Music Gmbh |
Music |
Brief Explanation
In front of a bank: three masked men with big bags get out of an Audi. The fourth man waits tensely in the car. No question, this is a robbery. However, suddenly, his nerves are tested when a woman is surprisingly in the car. Obviously she knows exactly what is going on, but does not seem to mind: she is only worried about the Audi, because she knows that she will be its next owner. Like this Audi is advertising its Audi Approved :plus used cars, which promises guaranteed and inspected safety to the same extent as new cars do.
Creative Execution
When casting the actors, it was important that the will be conform with Audi’s brand image as well as fitting the role of an authentic bank robbers. In addition to that, the beautiful unknown woman strengthens the premium Image of the Audi brand. The casted woman is not only attractive but also multi-facted in her performance. At first, our actress gets across carefree and even a little naïve. Towards the end of the film, she is dominating the plot as she convinces with her and confident behaviour.