| Title | PRIVATE DETECTIVE |
| Brand | AUDI |
| Product/Service | AUDI APPROVED :PLUS |
| Category |
A11. CASTING |
|
Entrant Company
|
THJNK Hamburg, GERMANY
|
|
Advertising Agency
|
THJNK Hamburg, GERMANY
|
|
Production Company
|
TEMPOMEDIA Hamburg, GERMANY
|
|
Production Company 2
|
CHIMNEY DEUTSCHLAND Berlin, GERMANY
|
Credits
| Armin Jochum |
Thjnk Ag |
Chief Creative Officer |
| Gerrit Zinke |
Thjnk Ag |
Executive Creative Director |
| Tobias Ahrens |
Thjnk Ag |
Creative Director |
| Thomas Nabbelfeld |
Thjnk Ag |
Agency Producer |
| Tobias Ahrens |
Thjnk Ag |
Copywriter |
| Gilles Scheuren |
Thjnk Ag |
Account Manager |
| Florian Schramm |
Thjnk Ag |
Account Manager |
| Perry Newberry |
Freelancer |
Art Director |
| Alex Feil |
Freelancer |
Director |
| Ekkehart Pollack |
Freelancer |
Dop |
| Ashton Hinkinson Casting |
Ashton Hinkinson Casting |
Casting |
| Sabine Panek |
Freelancer |
Editor |
| Vera Portz |
Tempomedia Filmproduktion Gmbh |
Executive Producer |
| Justin Niklas Mundhenke |
Tempomedia Filmproduktion Gmbh |
Producer |
| Steffen Röthinger |
Chimney Germany |
Vfx Supervisor |
| Sam Hencher |
Chimney Germany |
Senior Flame Artist |
| Philipp Fehling |
Chimney Germany |
Senior Flame Artist |
| Johannes Roeske |
Nhb Ton Gmbh |
Sounddesign/Mix |
| Supreme Music Gmbh |
Supreme Music Gmbh |
Music |
| Chimney Germany |
Chimney Germany |
Special Effects |
Brief Explanation
We see a private detective at work: he is observing a suspect in the middle of the night. In the very moment that something seems to happen, a dog addresses him. In a very polite manner the dog makes clear that he will be the next owner of this Audi. Therefore, he is very concerned that the current owner is not looking enough after the car. In this way Audi is advertising its Audi Approved :plus used cars, which promise guaranteed and inspected safety to the same extent as new cars do.
Creative Execution
When casting the actor it was important that he will be conform with Audi’s brand image as well as fitting the role of an authentic detective.
For the dog, a French bulldog was chosen because that particular breed is known to have a strong character. The primary focus was to play around with its strong character as to put the self-confident driver in his place. The British-distinguished style supports the dog’s good manners in contrast to the donut-eating private detective.