Winners & Shortlists

BEDSIDE LAMP

TitleBEDSIDE LAMP
BrandIKEA BELGIUM
Product/ServiceIKEA
Category A06. SCRIPT
Entrant Company DDB BRUSSELS, BELGIUM
Advertising Agency DDB BRUSSELS, BELGIUM
Media Agency INITIATIVE Sint-Pieters-Woluwe, BELGIUM
Production Company LOVO FILMS Brussels, BELGIUM
Credits
Name Company Position
Peter Ampe DDB Brussels Executive Creative Director
Tim Arts DDB Brussels Art Director
Stefan Van Den Boogaard DDB Brussels Copywriter
Jonathan D'oultremont Ddb Brussels Copywriter
Francis Lippens DDB Brussels Account Director
Kaat De Brandt DDB Brussels Account Manager
Astrid De Paep DDB BRUSSELS Account Executive
Dominique Poncin Ddb Brussels Head Of Strategy
Maarten Van Daele DDB Brussels Junior Strategic Planner
Andreea Buescu DDB Brussels Design Lead
Cedric Lopez DDB Brussels Graphic Designer
Bugsy LOVO Director

Brief Explanation

IKEA wants Belgium to regain the love for their bedroom. The bedroom is the most underrated area of our home. However, it is the space par excellence where we can be ourselves. Therefore we made ​​an integrated campaign for IKEA where they go in search of the bedroom rituals of the Belgians. Three poetic TV spots showing IKEA products that replace items that you used as a child during or before bedtime. The campaign shows intimate moments and situations where every Belgian can recognize themselves. The bedroom is in fact an area that deserves more attention. It serves not only to sleep but is also the ideal place to unwind. In short, the bedroom is a room we should dream of.