Title	THE SWELL
Brand	VOLVO
Product/Service	XC60
Category	A08. SOUND DESIGN
Entrant Company	GREY LONDON, UNITED KINGDOM
Advertising Agency	GREY LONDON, UNITED KINGDOM
Media Agency	MINDSHARE London, UNITED KINGDOM
Production Company	ACADEMY FILMS London, UNITED KINGDOM

Name	Company	Position
Nils Leonard	Grey London	Chief Creative Officer
Hollie Newton	Grey London	Creative Director
Hollie Newton/Jamie Starbuck/Howard Green	Grey London	Copywriter
Hollie Newton/Jamie Starbuck/Howard Green	Grey London	Art Director
Harriette Larder	Grey London	Agency Producer
Nick Dutton	Grey London	Managing Partner
Camilla Ashenhurst	Grey London	Business Director
Mel Caplan	Grey London	Account Director
Matt Buttrick	Grey London	Planner
Viktor Skoog	Grey London	Planner
Medb Riordan	Academy	Producer
Marcus Soderlund	Academy	Director
Andre Chematoff	Academy	Cinematographer
Allan Wilson	Academy	Cinematographer
Aaron Reynolds	Wave	Sound Design Arrangement
Benjamin Price	The Works Music And Sound	Composer
Tom Lindsay	Trim Editing	Editor
EGG FILMS		Additional company
ETC		Additional company

Brief Explanation

The Swell begins in the passenger seat of the car – parked on an empty beach, the Swedish shipping forecast on the radio, door open, a pair of shoes discarded in the footwell. We move towards the water, radio drowned out by the sound of the approaching ocean as we reach the shoreline and out into the surf. Through the water, through the first tentative laps to the thundering crash of enormous waves, out into the darkness until the water is still. A lone figure sits on her surfboard, her windswept silhouette visible only through the moonlight,staring out toward the horizon. And then it comes. A wave, enormous on the horizon. Her arm takes one swipe through the water as the wave is about to break… and then we cut. Against the black, we hear the thunder of the wave collapsing. The film ends with the line ‘Seek Feeling. The responsive XC60’.