SLEEP LIKE A CHILD. AGAIN
Title | SLEEP LIKE A CHILD. AGAIN |
Brand | IKEA |
Product/Service | IKEA SWEDEN |
Category |
A07. USE OF MUSIC |
Entrant Company
|
ÅKESTAM HOLST Stockholm, SWEDEN
|
Advertising Agency
|
ÅKESTAM HOLST Stockholm, SWEDEN
|
Production Company
|
CAMP DAVID Stockholm, SWEDEN
|
Credits
Andreas Ullenius |
Åkestam Holst |
Creative Director |
Petra Albrektson |
Åkestam Holst |
Art Director |
Emma Zetterholm |
Åkestam Holst |
Copywriter |
Kjell Månsson |
Åkestam Holst |
Account Executive |
Cecilia Bauman |
Åkestam Holst |
Account Director |
Agneta Oppenheim |
Åkestam Holst |
Account Manager |
Leila Widgren |
Åkestam Holst |
Agency Producer |
Jerker Winther |
Åkestam Holst |
Planner |
Sofia Swedenborg |
Åkestam Holst |
Digital Producer |
Anna Forsberg |
Åkestam Holst |
Graphic Designer |
Anna Lundeborg |
Åkestam Holst |
Digital Planner |
Jens Sjöbergh |
Åkestam Holst |
Digital Designer |
Pellen Wegler |
Åkestam Holst |
Flash Animator |
Christoffer Von Reis |
Camp David |
Director |
Lolo Uggla |
Camp David |
Producer |
Stopp |
STOPP |
Post Production |
Music Super Circus |
Music Super Circus |
Music Artist |
Christine Eliasson |
IKEA |
Advertiser's Supervisor |
Brief Explanation
For a small child sleeping is uncomplicated and undemanding. As children we fall asleep whenever and wherever. Over the years, it becomes more
complicated - sometimes we lie awake with concerns about lying awake. IKEA ́s beds help you with the difficult art of doing the easiest thing in the world. To sleep like a child. Again.
Creative Execution
We used the Original Music "The River of Dreams" by Billy Joel, but with a distinct and unique recording by Music Super Circus.