| Title | DAD |
| Brand | WIND TELECOMUNICAZIONI |
| Product/Service | WIND |
| Category |
A06. SCRIPT |
|
Entrant Company
|
OGILVY & MATHER Milan, ITALY
|
|
Advertising Agency
|
OGILVY & MATHER Milan, ITALY
|
|
Production Company
|
MERCURIO CINEMATOGRAFICA Milan, ITALY
|
Credits
| Giuseppe Mastromatteo |
Ogilvy/Mather |
Chief Creative Officer |
| Paolo Iabichino |
Ogilvy/Mather |
Chief Creative Officer |
| Giordano Curreri |
Ogilvy/Mather |
Client Creative Director/Art Director |
| Marco Geranzani |
Ogilvy/Mather |
Client Creative Director/Copywriter |
| Francesca Dagostino |
Ogilvy/Mather |
Agency Producer |
| Silvia Sgarbi |
Ogilvy/Mather |
Client Service Director |
| Ethiopia Abiye |
Ogilvy/Mather |
Account Director |
| Giuseppe Capotondi |
Mercurio Cinematografica |
Film Director |
| Tat Radcliffe |
Mercurio Cinematografica |
D.o.p. |
| Guido Notari |
Mercurio Cinematografica |
Editor |
| Francesco Pistorio |
Mercurio Cinematografica |
Executive Producer |
| Danielle Joujou |
Mercurio Cinematografica |
Producer |
| To Build A Home |
Cinematic Orchestra |
Music |
| Valerio Marra |
Wind Telecomunicazioni |
Commercial Department Director |
| Claudia Erba |
Wind Telecomunicazioni |
Head Of Advertising |
| Federica Manzoni |
Wind Telecomunicazioni |
Brand/Image Adv Manager |
Brief Explanation
Sometimes, there are things we cannot - or do not want to - say over the phone or via a screen: we have to communicate close up, facing each other, eye to eye. Wind is aware of this, demonstrating that it knows us very well, and takes a respectful and courageous step back which we can only appreciate.
The film tells the story of a man who decides to leave the city where he lives (London) to go to find his father who he has not seen for some time. He makes a conscious decision not to speak to him over the phone or by email. Because when the heart needs to speak, technology falls silent. A universal and very current theme: in recent years the potential consequences of increasingly pervasive technology in people’s lives and affections has been vigorously debated. With this gesture Wind does not withdraw from the debate, quite the opposite, it stands closer than ever to the people and their real feelings. Sometimes to really communicate, technology isn't everything.