Title	BEAT YOUR POUNDS II
Brand	DINGER & PLOGHOEFT
Product/Service	FITNESS CENTER
Category	A07. USE OF MUSIC
Entrant Company	TBWA\GERMANY Düsseldorf, GERMANY
Advertising Agency	TBWA\GERMANY Düsseldorf, GERMANY
Production Company	SQWAK PRODUCTIONS Salt Lake City, USA
Production Company 2	PIRATES N PARADISE Düsseldorf, GERMANY

Name	Company	Position
Joerg Herzog	TBWA Group Germany	Executive Creative Director
Tim Jacobs	TBWA Group Germany	Executive Creative Director
Sigrun Abel	TBWA Group Germany	Copywriter
Sandra Birkemeyer	TBWA Group Germany	Art Director
Tobias Steffens	TBWA Group Germany	Art Director
Thilo Strecker	TBWA Group Germany	Agency Producer
Alexandra Gallien	TBWA Group Germany	Coordination
Kerstin Ihlo/Fenrich	TBWA Group Germany	Head Of Creative Services
Michael Chidsey	Sqwak Productions Inc.	Director/Producer/Editor
Shawn Astin	Sqwak Productions Inc.	Cameraman
Matt Nickle	Matt Nickle Music	Composer
Jochen Becker	Pirates N´paradise Postproduction	Special Effects Computer Graphics

Brief Explanation

'Carabao Fitness Center' always has special offers for people to lose weight. The main message: no matter how high or low your motivation is: at 'Carabao' we will challenge your body –and that will be fun. A brand new course you can take at Carabao is 'CROSSFIT'. This workout promises to reach the maximum effect of weight loss with very little effort. Therefore, we were looking for a music that transports this idea perfectly. The solution: we use the body of our actor as an instrument and demonstrate 'beat your pounds'. The new course offer 'Crossfit' - which promises high effect with little effort - is represented by the little people who energetically work on the body.

Creative Execution

This commercial is the follow-up of a TV-Spot for the Carabao Fitness Center that has already been running last year. This one now promotes the new course offer 'CROSSFIT'. The music track is an original score written specifically for this video.