Title | BEAT YOUR POUNDS II |
Brand | DINGER & PLOGHOEFT |
Product/Service | FITNESS CENTER |
Category |
A08. SOUND DESIGN |
Entrant Company
|
TBWA\GERMANY Düsseldorf, GERMANY
|
Advertising Agency
|
TBWA\GERMANY Düsseldorf, GERMANY
|
Production Company
|
SQWAK PRODUCTIONS Salt Lake City, USA
|
Production Company 2
|
PIRATES N PARADISE Düsseldorf, GERMANY
|
Credits
Joerg Herzog |
TBWA Group Germany |
Executive Creative Director |
Tim Jacobs |
TBWA Group Germany |
Executive Creative Director |
Sigrun Abel |
TBWA Group Germany |
Copywriter |
Sandra Birkemeyer |
TBWA Group Germany |
Art Director |
Tobias Steffens |
TBWA Group Germany |
Art Director |
Thilo Strecker |
TBWA Group Germany |
Agency Producer |
Alexandra Gallien |
TBWA Group Germany |
Coordination |
Kerstin Ihlo/Fenrich |
TBWA Group Germany |
Head Of Creative Services |
Michael Chidsey |
Sqwak Productions Inc. |
Director/Producer/Editor |
Shawn Astin |
Sqwak Productions Inc. |
Cameraman |
Matt Nickle |
Matt Nickle Music |
Composer |
Jochen Becker |
Pirates N´paradise Postproduction |
Special Effects Computer Graphics |
Brief Explanation
'Carabao Fitness Center' always has special offers for people to lose weight.
The main message: no matter how high or low your motivation is: at Carabao we will challenge your body and that will be fun. A brand new course that you can take at Carabao is "Crossfit". This workout promises to reach the maximum effect of weight loss with very little effort.
Therefore, we were looking for a music that transports this idea perfectly.
The solution: we use the body of our actor as an instrument and demonstrate 'beat your pounds'. The new course offer 'Crossfit' - which promises high effect with little effort - is represented by the little people who energetically work on the big body.
This commercial is the follow-up of a TV-Spot for the Carabao Fitness Center that has already been running last year. This one now promotes the new course offer 'CROSSFIT'. The music track is an original score written specifically for this video.
Creative Execution
'Carabao Fitness Center' always has special offers for people to lose weight.
Usually this kind of workout has nothing to do with fun. Carabao Fitness is
different: Effective workout with fun. Therefore, we were looking for a music that
transports this idea perfectly.
The solution: we use the body of our actor as an instrument and
demonstrate 'beat your pounds'. The new course offer 'Crossfit' (which promises high effect
with little effort) is represented by the little people who energetically work on
the body.
This commercial is the follow-up of a TV-Spot for the Carabao Fitness Center
that has already been running last year. This one now promotes the new course
offer 'CROSSFIT'. The music track is an original score written specifically for
this video.