Title	MOST SHOCKING SECOND A DAY VIDEO
Brand	SAVE THE CHILDREN
Product/Service	SAVE SYRIA'S CHILDREN
Category	A08. SOUND DESIGN
Entrant Company	FACTORY London, UNITED KINGDOM
Advertising Agency	DON'T PANIC London, UNITED KINGDOM
Production Company	UNIT 9 London, UNITED KINGDOM

Name	Company	Position
Jon Clarke	Factory	Sound Engineer
Raluca Anastasiu	Factory	Sound Producer
Richard Beer	Don't Panic	Creative Director
Joe Wade	Don't Panic	Copywriter
Martin Stirling	Unit 9 Films	Director
Elliott Tagg/Geoff Morgan/Irene Lobo	Unit 9 Films	Producers
Alex Burt	Unit 9 Films	Editor

Brief Explanation

The sound design was key in building the story and creating tension as the film progresses. Apart from the dialogue nearly all the sound was recreated using Foley and SFX to build each scene. We set off to create a soundscape that’s as real as possible and not stylised in any way, making each shot feel as though you are there in reality. In order to achieve this it required thinking about the sound outside each shot and creating each scene by imagining what you could hear in each moment. It was important to keep the mix very dynamic in order to give certain scenes the impact they needed.