| Title | HERMES METAMORPHOSE |
| Brand | HERMES SELLIER |
| Product/Service | HERMÈS 2014 SPRING SUMMER COLLECTION |
| Category |
A01. ART DIRECTION/PRODUCTION DESIGN |
|
Entrant Company
|
DIGITASLBI FRANCE Paris, FRANCE
|
|
Advertising Agency
|
DIGITASLBI FRANCE Paris, FRANCE
|
|
Advertising Agency 2
|
PUBLICIS ET NOUS Paris, FRANCE
|
|
Production Company
|
VALLEDUHAMEL Montréal, CANADA
|
Credits
| Bridget Jung |
Digitaslbi Paris |
Chief Creative Director |
| Nicolas Thiboutot |
Digitaslbi Paris |
Creative Director |
| Fabien Mouillard |
Publicis Et Nous |
Creative Director |
| Frederic Roux |
Digitaslbi Paris |
Art Director |
| Chisato Tsuchiya |
Digitaslbi Paris |
Art Director |
| Johanna Zenouda |
Digitaslbi Paris |
Project Director |
| Alexandra Marik |
Digitaslbi Paris |
Producer |
| Julien Vallée |
Vallée Duhamel |
Productor |
| Eve Duhamel |
Vallée Duhamel |
Productor |
| Loic Ouaret |
Loic Ouaret |
Music |
Brief Explanation
Every year, Hermès Paris crafts its collection and communication around one creative theme. Our job was to use the 2014 theme, Métamorphose, to showcase the spring/summer collection online. Set in a surreal jungle, the film directed by Julien Vallée shows objects from the collection transforming one after the other: bracelets mutate into a zulu mask, a leaf "zips" to reveal a wallet, a stiletto shoe becomes a bird... Handmade film techniques inspired by Hermès craftsmanship were used. The same artisanal approach was applied to every part of the campaign including banners. For launch, Hermes.com underwent its own metamorphosis.