| Title | CLASSROOM |
| Brand | DEPARTMENT OF THE ENVIRONMENT NORTHERN IRELAND ROAD SAFETY |
| Product/Service | ANTI-SPEEDING |
| Category |
A07. USE OF MUSIC |
|
Entrant Company
|
LYLE BAILIE INTERNATIONAL, UNITED KINGDOM
|
|
Advertising Agency
|
LYLE BAILIE INTERNATIONAL, UNITED KINGDOM
|
Credits
| David Lyle |
Lyle Bailie International |
Chief Executive |
| Julie Anne Bailie |
Lyle Bailie International |
Executive Creative Director |
| Sonia Laughlin |
Lyle Bailie International |
Agency Producer |
| Paul James |
Lyle Bailie International |
Account Director |
| Syd Maccartney |
C/O Lyle Bailie International |
Director |
| Felix Widemann |
C/O Lyle Bailie International |
Director Of Photography |
| Leo King |
Stitch Editing |
Offline Editor |
| Fraser Cleland |
Moving Picture Company |
Smoke Editor |
| Joe Glasman |
Hum London |
Music Editor |
| Laura Bailie |
C/O Lyle Bailie International |
Vocalist |
Brief Explanation
Department of the Environment Road Safety advertising is woven into the culture of Northern Ireland and achieves profound reductions in road deaths.
Creative Execution
The music track featured is licensed - a gentle and haunting version of the Guns 'n' Roses classic "Sweet Child o' Mine", chosen to heighten the relevance of the storyline.