| Title | SWARM |
| Brand | LEXUS INTERNATIONAL |
| Product/Service | LEXUS |
| Category |
A01. ART DIRECTION/PRODUCTION DESIGN |
|
Entrant Company
|
CHI & PARTNERS London, UNITED KINGDOM
|
|
Advertising Agency
|
CHI & PARTNERS London, UNITED KINGDOM
|
|
Production Company
|
ROGUE FILMS London, UNITED KINGDOM
|
Credits
| Jonathan Burley |
CHI/Partners |
Executive Creative Director |
| Monty Verdi/Micky Tudor |
CHI/Partners |
Creative Director |
| Rob Webster/Alexei Berwitz/Daniel Fisher |
CHI/Partners |
Copywriter |
| Rob Webster/Alexei Berwitz/Richard Brim |
CHI/Partners |
Art Director |
| David Jones |
CHI/Partners |
Agency Producer |
| Kate Hitchings |
Rogue Films |
Production Company Producers |
| James Howland |
Rogue Films |
Executive Producer |
| Sam Brown |
Rogue Films |
Director |
| Franz Lustig |
Freelancer |
Cinematographer |
| Tim Thornton/Allan |
Marshall Street Editors |
Editor |
| Jonathan Goldstein |
Freelancer |
Composer |
| Jonathan Westly |
The Mill |
Head Of 2d |
| Michael Chapman |
The Mill |
Head Of 3d |
| Sam Ashwell |
750MPH |
Sound Design Arrangement |
| Nick Howarth |
CHI/Partners |
Ceo |
| Jack Shute |
CHI/Partners |
Business Director |
| Catherine Peacock |
CHI/Partners |
Account Director |
| Hannah White |
CHI/Partners |
Account Manager |
| Rebecca Munds/Matt Nixon |
CHI/Partners |
Planner |
| Daniel Mellinger/Alex Kushleyev/Travis Van Scholyck And Jonathan Davis |
KMEL Robitics |
Quadrotor Technology |
Brief Explanation
Amazing in Motion’ is a set of global projects to celebrate the more imaginative and creative side of the Lexus brand. ‘Swarm’ is the second project in the series; it takes existing quadrotor technology out of its typical engineering environment and moves it into real world settings. The result is a playful film of quads exploring the city at night while we sleep. A variety of extraordinary production talent, from robotics programmers to 3D character animators worked together to create a stunning, playful and cinematic world.