Title | SWARM |
Brand | LEXUS INTERNATIONAL |
Product/Service | LEXUS |
Category |
A02. DIRECTION |
Entrant Company
|
CHI & PARTNERS London, UNITED KINGDOM
|
Advertising Agency
|
CHI & PARTNERS London, UNITED KINGDOM
|
Production Company
|
ROGUE FILMS London, UNITED KINGDOM
|
Credits
Jonathan Burley |
CHI/Partners |
Executive Creative Director |
Monty Verdi/Micky Tudor |
CHI/Partners |
Creative Director |
Rob Webster/Alexei Berwitz/Daniel Fisher |
CHI/Partners |
Copywriter |
Rob Webster/Alexei Berwitz/Richard Brim |
CHI/Partners |
Art Director |
David Jones |
CHI/Partners |
Agency Producer |
Kate Hitchings |
Rogue Films |
Production Company Producers |
James Howland |
Rogue Films |
Executive Producer |
Sam Brown |
Rogue Films |
Director |
Franz Lustig |
Freelancer |
Cinematographer |
Tim Thornton/Allan |
Marshall Street Editors |
Editor |
Jonathan Goldstein |
Freelancer |
Composer |
Jonathan Westly |
The Mill |
Head Of 2d |
Michael Chapman |
The Mill |
Head Of 3d |
Sam Ashwell |
750MPH |
Sound Design Arrangement |
Nick Howarth |
CHI/Partners |
Ceo |
Jack Shute |
CHI/Partners |
Business Director |
Catherine Peacock |
CHI/Partners |
Account Director |
Hannah White |
CHI/Partners |
Account Manager |
Rebecca Munds/Matt Nixon |
CHI/Partners |
Planner |
Daniel Mellinger/Alex Kushleyev/Travis Van Scholyck And Jonathan Davis |
KMEL Robitics |
Quadrotor Technology |
Brief Explanation
Amazing in Motion’ is a set of global projects to celebrate the more imaginative and creative side of the Lexus brand. ‘Swarm’ is the second project in the series; it takes existing quadrotor technology out of its typical engineering environment and moves it into real world settings. The result is a playful film of quads exploring the city at night while we sleep. With a singular creative vision, the director orchestrated a huge variety of production talent and film-making disciplines to deliver a cinematically beautiful spot.