Title | SWARM |
Brand | LEXUS INTERNATIONAL |
Product/Service | LEXUS |
Category |
A07. USE OF MUSIC |
Entrant Company
|
CHI & PARTNERS London, UNITED KINGDOM
|
Advertising Agency
|
CHI & PARTNERS London, UNITED KINGDOM
|
Production Company
|
ROGUE FILMS London, UNITED KINGDOM
|
Credits
Jonathan Burley |
CHI/Partners |
Executive Creative Director |
Monty Verdi/Micky Tudor |
CHI/Partners |
Creative Director |
Rob Webster/Alexei Berwitz/Daniel Fisher |
CHI/Partners |
Copywriter |
Rob Webster/Alexei Berwitz/Richard Brim |
CHI/Partners |
Art Director |
David Jones |
CHI/Partners |
Agency Producer |
Kate Hitchings |
Rogue Films |
Production Company Producers |
James Howland |
Rogue Films |
Executive Producer |
Sam Brown |
Rogue Films |
Director |
Franz Lustig |
Freelancer |
Cinematographer |
Tim Thornton/Allan |
Marshall Street Editors |
Editor |
Jonathan Goldstein |
Freelancer |
Composer |
Jonathan Westly |
The Mill |
Head Of 2d |
Michael Chapman |
The Mill |
Head Of 3d |
Sam Ashwell |
750MPH |
Sound Design Arrangement |
Nick Howarth |
CHI/Partners |
Ceo |
Jack Shute |
CHI/Partners |
Business Director |
Catherine Peacock |
CHI/Partners |
Account Director |
Hannah White |
CHI/Partners |
Account Manager |
Rebecca Munds/Matt Nixon |
CHI/Partners |
Planner |
Daniel Mellinger/Alex Kushleyev/Travis Van Scholyxk And Jonathan Davis |
KMEL Robitics |
Quadrotor Technology |
Brief Explanation
Amazing in Motion’ is a set of global projects to celebrate the more imaginative and creative side of the Lexus brand. ‘Swarm’ is the second project in the series; it takes existing quadrotor technology out of its typical engineering environment and moves it into real world settings. The result is a playful film of quads exploring the city at night while we sleep.
Creative Execution
Amazing in Motion’ is a set of global projects to celebrate the more imaginative and creative side of the Lexus brand. ‘Swarm’ is the second project in the series; it takes existing quadrotor technology out of its typical engineering environment and moves it into real world settings. The result is a playful film of quads exploring the city at night while we sleep. The music was an original score, inspired by the cartoon music of the fifties, to transcribe the motion of the quadrotors and accentuate their playful character.